FEDEX KINKO'S SURVEY FINDS…………

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FEDEX KINKO'S SURVEY FINDS…………

 user 2008-04-29 at 11:41:48 am Views: 51
  • #19676

    FedEx Kinko’s Survey Finds Small Businesses Concerned about Economy
    April
    , 2008 FedEx Kinko’s, an operating company of FedEx Corp. FDX, today
    released the results of its national “Signs of the Times” small
    business survey, which found 89 percent of those small business owners
    polled were moderately to very concerned about the current economy’s
    impact on their business. Despite concerns, decreasing their marketing
    and advertising budgets is not a likely course of action. In fact, 92
    percent of survey respondents say they will either keep their spending
    the same or increase it this year.

    The online survey, conducted
    in March 2008 with nearly 500 small business owners and decision
    makers, identified significant trends specific to this important sector
    of the U.S. economy for the year. In addition to their concerns about
    the economy, 66 percent of those polled foresee flat or falling profits
    in 2008, but these companies are looking for ways to combat the tough
    economy in a cost-effective fashion. Moreover, 41 percent of responding
    businesses are considering an increase in spending on marketing and
    advertising initiatives this year.”Strategic marketing tools provide
    the most efficient and cost-effective ways for small businesses to
    connect with prospects and stay connected to customers, especially
    during a challenging business environment,” says Jim Blasingame, small
    business expert and host of the nationally syndicated radio show “The
    Small Business Advocate(R).” “Now more than ever, it’s critical that
    businesses maintain market visibility. Marketing budgets need to be
    deployed on projects and promotions that will both drive new traffic
    and remind existing customers why they should come back.”