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 user 2008-05-05 at 4:47:00 pm Views: 75
  • #19755
    Green is the New Business Color
    Ever wonder if one person can make a green difference?
    The answer is a resounding Yes! If you will:
    Reuse paper printed on one side for drafts and graphics
    Use shredded paper for packing
    Turn in ink cartridges to Staples for $3.00/ea coupons (use three per purchase)
    There are a lot of businesses across the country creating greener enterprises for local communities and the world.

    Value of Greening Your Business
    before the worldwide success of Al Gore´s “An Inconvenient Truth”, an
    international study about ´green´ or “Cause-Related Marketing” (CRM)
    81% of consumers agree that they are more likely to buy a product or service that is associated with a cause they care about.
    77% of consumers said “Cause-Related Marketing” positively changed both their behavior to and perception of a company or brand.
    67% of consumers think that more companies should be involved in CRM.

    Green Business Today
    Give Something Back sells business products for less and donates the
    profits back to the community. Fifteen years and more than $3 million
    in donations later, over 13,000 customers have chosen Give Something
    Back leading to their nationwide expansion. Inc. Magazine has named
    them one of the fastest growing privately held companies in
    America.Their corporate headquarters is outfitted with a solar roof and
    stocked with biodegradable cleaning products. Green also means: solar
    panels, high efficiency lighting and low flow toilets. Plus recycling:
    paper, batteries, toner cartridges, aluminum cans and cardboard. One of
    the largest environmentally responsible companies in the San Francisco
    Bay Area, Give Something Back is one of the growing number of
    enterprises (large and small) certified as a Green Business.

    Green Office Products
    Something Back features recycled products including folders, calendars,
    pens, and recycled papers that match or beat the quality of
    virgin-fiber papers. They encourage their customers to continue the
    green cycle, by participating in their toner cartridge recycling
    program, and by choosing products that are recyclable or biodegradable.
    One person can buy office products with recycled content which saves
    trees and water pollution.

    Green Is the Color of Money
    fact, CEO´s in businesses both large and small are realizing that
    greening their business affects the bottom line in a big way. Oracle
    Corporation invested $10,000.00 in restroom lighting and sensor
    upgrades and as a result is saving $100,000.00 each year at one site.
    The cornerstone of Subaru´s new ad campaign is that their U.S. auto
    manufacturing plant has been designated a Nature Preserve and creates
    zero landfill! But, what can one person do to get green?

    Turn Electronic Waste into Green
    in Colorado started with an idea to keep broken and used iPods out of
    landfills. When founder Brett Mosley’s iPod broke, it dawned on him
    that there weren’t many eco-friendly or economically rewarding ways to
    deal with it.BuyMyTronics.com currently accept iPods, Cell Phones /
    PDAs, iPhones, Zunes and Game Consoles with a quick, easy online system
    which delivers your payment by check to you or by PayPal. Soon, they
    will pay you to recycle: Laptops, Digital Cameras, GPS Devices and
    Camcorders with the same focus of keeping used and broken electronics
    out of our landfill waste!

    Changing Your Profession and Industry
    Bliss sees a growing green trend in the clientele of her marketing and
    communications agency (www.allisonbliss.com). Allison is attracting
    clients that share the same mission as her company: use business to
    support their community and the planet. For example:The Renaissance
    Entrepreneurship Center, (www.rencenter.org) has begun a conversion of
    their lighting system to the new energy efficient fluorescent lights.
    Working with PG&E to qualify for a 40 percent rebate on costs, the
    expectation is that it will take two years before they see big cost
    savings.Operations Director, Lisa Kirvin explains: “We want a lighter
    footprint by incorporating green practices and to set a positive
    example for our clients since we own our building. Besides, it´s just
    good business and our supporters are eco-conscientious in their own
    business practices, too.”At Locke and Key Executive Search employees
    are implementing environmentally sound practices at work with green
    construction. Plus:

    Cut back on commuting by walking and biking to run errands.
    as paperless as possible: when receiving a mailed/faxed resume, they
    request a soft copy and recycle the original.They do get bank
    statements on paper, but all bills are handled online.

    Bottom Line Green Benefits
    market share by outreach to specific markets through non-profits: Avon
    sponsoring breast cancer fundraisers.Enhance distinctive brand image
    & increasing credibility: Newman´s Own donates over $100 million in
    profits to charity.Customers contribute to their community with
    purchases, while increasing your sales: Give Something Back succeeds
    with green philanthropy.Retain and motivate employees: Environmental
    concerns are a priority at work and home for upcoming
    generations.Energize the company mission for corporate social
    responsibility: These companies´ employees are excited about creating
    green savings and best practices.

    One person at a time, we can make a green difference right now.
    Kermit the Frog and Ray Charles once sang “It ain´t easy being green”,
    there are now more environmentally friendly large and small options
    available than ever before. Do it for you, your family, community and
    your business!