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 user 2008-05-09 at 10:30:22 pm Views: 68
  • #19788
    Samsung Launches 26 Innovative Printing Devices And Solutions For Business For All Sizes

    New offerings complete lineup to help any business boost efficiency and flexibility
    Samsung targets top two market position

    Electronics today showcased 26 latest innovative printing devices and
    solutions at the Samsung Printing InspirAsia Tour 2008. The company
    aims to more than double its revenue to become a top two brand in the
    regional laser printer market, by delivering increased efficiency and
    flexibility to help businesses of all sizes maximize their returns from

    “Samsung understands the challenges that businesses
    face in an increasingly competitive environment, and have developed a
    range of intelligent total printing solutions to meet business users’
    most pressing needs. With the global printer market expected to reach
    US$132.7 billion in 2008, Samsung will continue to focus on the printer
    category as a key growth driver, particularly mid to high range color
    products,” said Mr. Sang-Jin Park, Regional CEO and President, Samsung

    Samsung registered more than 80 per cent growth in 2007 as
    it successfully penetrated the corporate segment. Key customers come
    from a diverse range of industries across the region including the
    government, financial services, telecoms, retail, energy and
    automotive. 7-Eleven in Singapore and Thailand, Ministry of Education
    in Malaysia and Singapore, Vodafone and BP Service Stations in
    Australia are among its key customer wins last year.

    To achieve
    its targets, the company will focus on expanding its market share in
    the corporate segment. It plans to increase its printer headcount with
    dedicated resources for B2B business, while strengthening corporate
    channel coverage by over 80 per cent. In addition, it will also invest
    in enhancing its service infrastructure by benchmarking market

    Samsung’s new printer offerings merge cutting-edge
    design with connectivity capabilities. Selected models offer easy
    wireless connectivity, removing unsightly wires and increasing mobility
    for small home offices. Many models also feature direct USB
    connectivity that enable direct scanning and printing via a USB stick.

    range of solutions is developed both independently and with industry
    leaders such as Microsoft, IBM and EMC, and comprises document and
    device management solutions that ensure enhanced streamlined workflow
    and efficient printer performance.

    Highlights of Samsung’s range of printing devices and solutions showcased at the Tour include:


    Laser Beam Printer:

    * ML-1640 and ML-2240 mono laser printers offer low-cost, high-speed
    and quiet printing for homes and small offices, with features including
    a ‘Toner Save’ function that saves 30 per cent of the toner used while
    ensuring excellent print quality. The models will be available in
    Singapore in end May 2008.
        * ML-1630W is the world’s slimmest
    monochrome laser printer at only 12cm thick. It has classic high-gloss
    designer finish and incorporates wireless capability. Sapphire LED
    lights and intuitive touch-screen controls enhance the design and ease
    of use. The printer will be introduced in September 2008.

    Laser Multifunction Printer:

    * SCX-4300 is one of the smallest laser multifunction printers in its
    class, and incorporates an ‘I.D. Copy’ function that enables users to
    copy both sides of an ID card and print them on one page in a single
    operation. The printer will be introduced in Singapore in end May 2008.
    * SCX-4500W is the perfect choice for a stylish, clutter-free home or
    small office, featuring wireless connectivity as well as a high-gloss,
    piano-black finish embedded with Sapphire LED lights. The printer will
    be introduced in Singapore in September 2008.
        * SCX-4824FN and
    SCX-4828FN offer a combination of versatility, dependability and
    stylish design to meet the needs of a range of business users. The
    SCX-4828FN also comes with a duplex printing feature as a standard,
    instantly halving an office’s paper consumption with double-sided
    prints. The printers will be introduced in Singapore in September 2008.

    Color Laser Printer:

    * CLP-310 and CLP-315 series includes some of the world’s smallest and
    quietest colour laser printers that also incorporate wireless
    capability. It will be introduced in Singapore in end May 2008.

    Color Laser Multifunction Printer:

    * CLX-3175 series is the world’s smallest and quietest color
    multifunction printer. It has a direct USB interface that eliminates
    the need to use a computer to print or scan documents. The printer will
    be introduced in Singapore in end May 2008.
        * CLX-6210 series
    for SMBs incorporates a host of efficiency enhancing features including
    a Duplex Automatic Document Feeder which enables the automatic printing
    and scanning of double-sided documents. It will be introduced in
    Singapore in end May 2008.
        * MultiXpress 8380ND is a highly
    durable and cost-effective machine for businesses that frequently need
    to print in color. It offers a low cost per print, combined with
    durable printer parts and long-lasting toner cartridges. The printer
    will be introduced in Singapore in end July 2008.