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 user 2008-05-20 at 10:47:28 am Views: 57
  • #19846,39051182,62041379,00.htm
    Samsung goes green with its Inspirations
    May  2008 There’s no avoiding the green issue that’s been much talked about the past months. So not surprisingly at the recent Samsung Printing InspirAsia Tour in Bali, Indonesia, this was one of the topics emphasized by its executives.While giving his presentation, Jang Jae Lee, senior vice president of Samsung Electronics’ Digital Printing Division’s Strategic Marketing Team, gave us a glimpse of the kinds of inspirations that drive the Korean firm. Just as design, optimization and partnership inspirations are important, Samsung is equally motivated to be Green.The company has already received numerous awards from organizations in Germany, the US and South Korea for its environmentally friendly initiatives. On its home ground, it started the Samsung Green Take-back Program in 2004 for expended toner cartridges. This program extends out primarily to corporations and enterprises, and is entirely voluntary with no incentives involved.

    Byungrok Park said that Samsung follows international guidelines when manufacturing its printers.However, to get its overseas customers to be more active in saving Planet Earth, Samsung is offering rebates to bigger companies that return the empty cartridges. The empty shells will then be recycled and filled with ink, ready for sale again. This offer will vary in different countries. However, as Byungrok Park, vice president of the Digital Printing Division of the sales and marketing group in China and Southeast Asia, said, “there will be different ways of getting around it”.Park mentioned that when Samsung “develops its products, it follows international guidelines”. He assured that there is no lead in its printers and that staying green is one of the company’s top priority “from product birth to disposal”.

    The other green players
    Samsung isn’t the only company actively initiating green projects. Other major printer manufacturers like Brother, HP, Canon and Epson all have their own plans to save Gaia.

    Brother’s 5R concept that is adopted by its offices worldwide.
    For Brother, its office in Japan established the 5R concept, which is to reduce, reuse, reform, refuse and to recycle. These five Rs are the guidelines and foundation on which its other offices worldwide follow. In New Zealand, Australia and some parts of Asia like Singapore and Thailand, Brother has set up collection points for consumers to dispose of used ink cartridges and toners. These centers are conveniently located in town to encourage users to participate in its recycling program.

    HP has taken on a more innovative approach by using LEDs instead of fluorescent tubes in the scanner component of its laser multifunction printers. The US company has recently announced its breakthrough in using recycled plastic (from post-consumer products like plastics bottles) to manufacture its cartridges. This won the Palo Alto company an environmental stewardship award at the Global Plastic Environmental Conference in March.

    Earlier this year, Canon announced its Generation Green series of printers from the PIXMA, Selphy and imageClass lineup. These inkboxes utilize paper-saving technology, energy-saving components and the packaging is reworked to use lesser materials. This is in line with the Japanese company’s philosophy of “Kyosei”, which is about “living and working together for the common good”.

    Epson’s Stylus Pro 3800 A2 printer.
    To reduce its carbon footprint, Epson is looking at its transport volume. By calculating and planning the amount of trips cargo trucks make with respect to the load ferried, it is hoping to reduce the number of its vehicles on the road. Also, the packaging for Epson printers is shrinking to enable trucks to carry more volume. But this would not be possible if the size of its products is not redesigned–the Stylus Pro 3800 A2 printer has a footprint of an A3 printer.

    While the big boys are playing their part in making the environment greener, we consumers can play a role, too. If your country has similar recycling programs, take a small step and drop off the empty toner or cartridge. Switch off the printer when you are not using it, and print on both sides of the paper to save the trees.