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 user 2008-05-20 at 10:48:11 am Views: 155
  • #19845,39051182,62041379,00.htm
    Samsung goes green with its Inspirations
    2008 There’s no avoiding the green issue that’s been much talked about
    the past months. So not surprisingly at the recent Samsung Printing
    InspirAsia Tour in Bali, Indonesia, this was one of the topics
    emphasized by its executives.While giving his presentation, Jang Jae
    Lee, senior vice president of Samsung Electronics’ Digital Printing
    Division’s Strategic Marketing Team, gave us a glimpse of the kinds of
    inspirations that drive the Korean firm. Just as design, optimization
    and partnership inspirations are important, Samsung is equally
    motivated to be Green.The company has already received numerous awards
    from organizations in Germany, the US and South Korea for its
    environmentally friendly initiatives. On its home ground, it started
    the Samsung Green Take-back Program in 2004 for expended toner
    cartridges. This program extends out primarily to corporations and
    enterprises, and is entirely voluntary with no incentives involved.

    Park said that Samsung follows international guidelines when
    manufacturing its printers.However, to get its overseas customers to be
    more active in saving Planet Earth, Samsung is offering rebates to
    bigger companies that return the empty cartridges. The empty shells
    will then be recycled and filled with ink, ready for sale again. This
    offer will vary in different countries. However, as Byungrok Park, vice
    president of the Digital Printing Division of the sales and marketing
    group in China and Southeast Asia, said, “there will be different ways
    of getting around it”.Park mentioned that when Samsung “develops its
    products, it follows international guidelines”. He assured that there
    is no lead in its printers and that staying green is one of the
    company’s top priority “from product birth to disposal”.

    The other green players
    isn’t the only company actively initiating green projects. Other major
    printer manufacturers like Brother, HP, Canon and Epson all have their
    own plans to save Gaia.

    Brother’s 5R concept that is adopted by its offices worldwide.
    Brother, its office in Japan established the 5R concept, which is to
    reduce, reuse, reform, refuse and to recycle. These five Rs are the
    guidelines and foundation on which its other offices worldwide follow.
    In New Zealand, Australia and some parts of Asia like Singapore and
    Thailand, Brother has set up collection points for consumers to dispose
    of used ink cartridges and toners. These centers are conveniently
    located in town to encourage users to participate in its recycling

    HP has taken on a more innovative approach by using
    LEDs instead of fluorescent tubes in the scanner component of its laser
    multifunction printers. The US company has recently announced its
    breakthrough in using recycled plastic (from post-consumer products
    like plastics bottles) to manufacture its cartridges. This won the Palo
    Alto company an environmental stewardship award at the Global Plastic
    Environmental Conference in March.

    Earlier this year, Canon
    announced its Generation Green series of printers from the PIXMA,
    Selphy and imageClass lineup. These inkboxes utilize paper-saving
    technology, energy-saving components and the packaging is reworked to
    use lesser materials. This is in line with the Japanese company’s
    philosophy of “Kyosei”, which is about “living and working together for
    the common good”.

    Epson’s Stylus Pro 3800 A2 printer.
    reduce its carbon footprint, Epson is looking at its transport volume.
    By calculating and planning the amount of trips cargo trucks make with
    respect to the load ferried, it is hoping to reduce the number of its
    vehicles on the road. Also, the packaging for Epson printers is
    shrinking to enable trucks to carry more volume. But this would not be
    possible if the size of its products is not redesigned–the Stylus Pro
    3800 A2 printer has a footprint of an A3 printer.

    While the big
    boys are playing their part in making the environment greener, we
    consumers can play a role, too. If your country has similar recycling
    programs, take a small step and drop off the empty toner or cartridge.
    Switch off the printer when you are not using it, and print on both
    sides of the paper to save the trees.