*NEWS*SAMSUNG INSPIRED TO GO GREEN
*NEWS*SAMSUNG INSPIRED TO GO GREEN
2008-05-20 at 10:48:45 am #19848http://asia.cnet.com/reviews/printers/0,39051182,62041379,00.htm
Samsung goes green with its Inspirations
2008 There’s no avoiding the green issue that’s been much talked about
the past months. So not surprisingly at the recent Samsung Printing
InspirAsia Tour in Bali, Indonesia, this was one of the topics
emphasized by its executives.While giving his presentation, Jang Jae
Lee, senior vice president of Samsung Electronics’ Digital Printing
Division’s Strategic Marketing Team, gave us a glimpse of the kinds of
inspirations that drive the Korean firm. Just as design, optimization
and partnership inspirations are important, Samsung is equally
motivated to be Green.The company has already received numerous awards
from organizations in Germany, the US and South Korea for its
environmentally friendly initiatives. On its home ground, it started
the Samsung Green Take-back Program in 2004 for expended toner
cartridges. This program extends out primarily to corporations and
enterprises, and is entirely voluntary with no incentives involved.
Park said that Samsung follows international guidelines when
manufacturing its printers.However, to get its overseas customers to be
more active in saving Planet Earth, Samsung is offering rebates to
bigger companies that return the empty cartridges. The empty shells
will then be recycled and filled with ink, ready for sale again. This
offer will vary in different countries. However, as Byungrok Park, vice
president of the Digital Printing Division of the sales and marketing
group in China and Southeast Asia, said, “there will be different ways
of getting around it”.Park mentioned that when Samsung “develops its
products, it follows international guidelines”. He assured that there
is no lead in its printers and that staying green is one of the
company’s top priority “from product birth to disposal”.
The other green players
isn’t the only company actively initiating green projects. Other major
printer manufacturers like Brother, HP, Canon and Epson all have their
own plans to save Gaia.
Brother’s 5R concept that is adopted by its offices worldwide.
Brother, its office in Japan established the 5R concept, which is to
reduce, reuse, reform, refuse and to recycle. These five Rs are the
guidelines and foundation on which its other offices worldwide follow.
In New Zealand, Australia and some parts of Asia like Singapore and
Thailand, Brother has set up collection points for consumers to dispose
of used ink cartridges and toners. These centers are conveniently
located in town to encourage users to participate in its recycling
HP has taken on a more innovative approach by using
LEDs instead of fluorescent tubes in the scanner component of its laser
multifunction printers. The US company has recently announced its
breakthrough in using recycled plastic (from post-consumer products
like plastics bottles) to manufacture its cartridges. This won the Palo
Alto company an environmental stewardship award at the Global Plastic
Environmental Conference in March.
Earlier this year, Canon
announced its Generation Green series of printers from the PIXMA,
Selphy and imageClass lineup. These inkboxes utilize paper-saving
technology, energy-saving components and the packaging is reworked to
use lesser materials. This is in line with the Japanese company’s
philosophy of “Kyosei”, which is about “living and working together for
the common good”.
Epson’s Stylus Pro 3800 A2 printer.
reduce its carbon footprint, Epson is looking at its transport volume.
By calculating and planning the amount of trips cargo trucks make with
respect to the load ferried, it is hoping to reduce the number of its
vehicles on the road. Also, the packaging for Epson printers is
shrinking to enable trucks to carry more volume. But this would not be
possible if the size of its products is not redesigned–the Stylus Pro
3800 A2 printer has a footprint of an A3 printer.
While the big
boys are playing their part in making the environment greener, we
consumers can play a role, too. If your country has similar recycling
programs, take a small step and drop off the empty toner or cartridge.
Switch off the printer when you are not using it, and print on both
sides of the paper to save the trees.