BROTHER:NEW SINGAPORE CARTRIDGE RECYCLING PROGRAM

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BROTHER:NEW SINGAPORE CARTRIDGE RECYCLING PROGRAM

 user 2008-06-10 at 11:05:10 am Views: 72
  • #19893

    http://www.hardwarezone.com/news/view.php?id=10857&cid=5
    Brother Announces First Island-Wide Recycling Campaign
    Brother Announces First Island-Wide Recycling Campaign In Conjunction with World Environment Day
    Consumers can soon return used Brother Ink Cartridges via SingPost for recycling
    Brother International Singapore, today reiterated its commitment to going green with the introduction of a new programme to facilitate the return and recycling of used Brother ink cartridges island-wide. In conjunction with World Environment, this first-of-its-kind initiative allows Brother’s customers to conveniently return their used ink cartridges via SingPost mailboxes, over a business reply service.Developed with customers’ ease-of-use in mind, they can simply collect customised envelopes from selected Brother authorised resellers across the island, as well as Brother Customer Service Centre, from 23 June 2008 onwards. The envelopes are Reply Paid, and can also be mailed to the customers upon request to the Customer Service department or on Brother’s website (www.brother.com.sg/recycling).The packages can then be dropped off at any SingPost mailbox island-wide. Not only will this provide environmentally conscious customers with greater convenience in returning their used ink cartridges, Brother hopes that the move will encourage other customers to adopt the same habit as well.

    In line with the theme of conservation, Brother encourages customers to consolidate a maximum of four ink cartridges per package before mailing them back.”The recycling of ink cartridges via SingPost mail service is the first-of-its-kind initiative amongst printer manufacturers in Singapore and we are very excited to be the pioneers. We are always looking for ways to encourage our customers to do their bit for the environment and given the convenience this programme offers, we hope to encourage more customers to jump on the recycling bandwagon,” said Takeo Shimazu, Managing Director, Brother International Singapore.Said Howard Shaw, Executive Director, Singapore Environment Council, “This recycling initiative by Brother is a perfect example of good product stewardship and demonstrates how manufacturers can take on an active role in making environmental protection an integral part of the product life cycle, from the design stage right to disposal. I applaud Brother’s efforts and encourage more companies to follow suit.”

    This new programme follows the launch of the Brother Green Project last month, which aims to provide customers with an easy and convenient way of disposing used Brother consumables in a socially and environmentally responsible way.As part of the initiative, collection points have been set up at Brother’s Customer Service Centre at #01-01 Gateway East for consumers to dispose of their used ink, toners and drum cartridges which will then be recycled. Collection points have also been created at selected authorised resellers’ outlets including Brother’s Concept Store at #04-K1 Funan, DigitalLife Mall, as well as at Skylet at #04-54/55/56 Sim Lim Square. In addition, Brother International Singapore also runs a programme for its corporate customers where used toners and drums for recycling are collected regularly from corporate customers’ offices.To further encourage the recycling of consumables, Brother will also be running marketing programmes where consumers can stand the chance to win prizes. Details of these programmes will be posted on Brother’s website ( http://www.brother.com.sg/recycling ) on 23 June 2008.