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 user 2008-06-24 at 4:15:40 pm Views: 41
  • #19919

    E Ink: ‘E-newspapers’ to Go Commercial in late 2009

    the field of electronic paper-based electronic newspapers, a
    verification test will start by the end of 2008, and an actual business
    will start in the second half of 2009.”Ryosuke Kuwata, E Ink Corp’s
    vice president in charge of the Asia Pacific region, who is conducting
    market development for the company, revealed the worldwide advancement
    of the electronic newspaper project that newspaper companies are

    Q: What fields is E Ink currently focusing on as new applications of electronic paper following electronic books?

    I think newspaper is the field that we are focusing on. I mean
    electronic newspapers that use electronic paper. Newspaper companies
    have made significant moves over the past year.In fact, we have already
    been in touch with most of the major newspaper companies in Japan. We
    are likely to focus on the application for electronic newspaper for a
    while, reinforcing our support and other services.Off course, Japanese
    newspaper companies are not the only ones that are making moves. First
    of all, US newspaper companies began to address electronic newspapers
    earlier than Japanese counterparts, as you know.Hearst Corp, for
    example, is advancing specific discussion on electronic newspapers.
    Although it is not well-known, Hearst is investing quite a bit in E
    Ink. I guess that is because Hearst is also focusing on the electronic
    newspaper business.I think it’s more accurate to say that such moves in
    the US have recently traveled to newspaper companies in Japan and
    Europe. In Europe, for example, companies including Le Monde of France
    have just began to move.

    Q: When are electronic newspapers likely to emerge in the market? And what terminals and services will they be like?

    At the current moment, the newspaper company that is furthest ahead is
    expected to start a verification test using several thousands of
    terminals by the end of 2008. After the test, the company will
    gradually shift to a specific business in the second half of 2009, I
    expect.As for the form of terminals and services, each newspaper
    company is considering it in accordance with its own policy. Hearst,
    for example, is attempting not only to supply content but also to
    develop its own terminal in house.European newspaper companies, on the
    other hand, seem to be considering using existing terminals or
    contracting them out to OEM suppliers, based on their strong intention
    to focus on supplying content. Attitudes vary at each company.