IS STAPLES PULLING THE PLUG ON IT'S TONER/INK RECYLCING PROG

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IS STAPLES PULLING THE PLUG ON IT'S TONER/INK RECYLCING PROG

 user 2008-07-11 at 11:49:06 am Views: 44
  • #19970

    http://www.cartridgenews.com/the-sun-sets-on-staples-recycle-for-education-ink-and-toner-cartridge-program/?p=0118
    The Sun Sets on Staples’ Recycle for Education Ink and Toner Cartridge Program
    May
    15, 2008 marked the end of a 5 year era as Staples pulled the plug on
    its mildly controversial Recycle for Education Ink and Toner Cartridge
    Recycling Program and scaled it back into its storewide recycling
    initiative. As we reported earlier, schools in Galesburg, Illinois made
    local headlines when they faced long delays in recouping the money
    Staples promised to pay for their recyclable cartridges. They
    eventually got their refunds, but only after months of calls and
    emails. A few weeks after our report, Staples instituted the following
    key changes to its program:

        * It’s not just for educators anymore.

        * Mailed cartridges are no longer accepted. You have to walk into a store and physically submit your cartridges.

        * Staples now accepts all HP, Lexmark and Dell ink and toner cartridges.

        * You can only bring in up to three cartridges per day.

       
    * No more monetary donations. Staples Rewards is your new currency and
    you get $3 per cartridge. Staples then sends you your rewards once you
    earn $10 or at the end of the calendar year, whichever comes first. In
    other words, you’ll have to make at least two trips to your local
    Staples to receive your rewards, or you’ll have to wait until the end
    of the year to collect.

    Back in April, I questioned whether
    Recycle for Education was just a marketing initiative designed to
    capitalize on the green movement, especially considering the trouble
    that the Galesburg schools went through to collect their promised
    refunds. These changes and their not-so-coincidental timing remind all
    of us that we need to do our homework before we participate in
    corporate-based recycling initiatives. Saving the planet certainly
    stirs up emotions in soccer moms and eco-activists alike, and it also
    appeals to businesses engaging in sustainable practices. Staples seems
    to have recognized that it pays to capitalize on eco-awareness, but not
    at the expense of bad PR.