CARTRIDGE-WORLD TO SPEND $1.6M ON U.K. ADVERTISING CAMPAIGN

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CARTRIDGE-WORLD TO SPEND $1.6M ON U.K. ADVERTISING CAMPAIGN

 user 2008-07-14 at 2:15:29 pm Views: 59
  • #19882

    http://www.creativematch.co.uk/viewNews/?96162
    Cartridge World appoints england for £1m campaign

    Cartridge World appoints Leeds-based communications company, an agency called england, to handle its marketing account worth in excess of £1million.
    england is working on a number of new projects for Cartridge World, retailer of refilled and remanufactured printer cartridges, which has almost 300 franchises across the UK.The agency will develop Cartridge World’s brand strategy with the aim of increasing awareness with consumers and small businesses, as well as with potential new franchisees. england will be responsible for advertising, creative design, media planning and buying, PR and website design.Following a successful post-Christmas television campaign, england has negotiated and implemented a four month broadcast sponsorship package with ITV4 which began in June. It has also developed the public relations strategy, including launch of Cartridge World Carbon Zero Racing, the first European motor-racing team to announce its intention to operate a zero carbon policy. Cartridge World Carbon Zero Racing (pictured) will compete in the 2009 HiQ MSA British Touring Car Championship.Richard Midgley, managing director of england, said: “Cartridge World has clear plans to continue expanding with new franchises opening in the coming year. england is working on a number of on-going projects. The real value of the ITV4 sponsorship lies in the consistent audience generated by the channel, enabling us to build sustainable coverage and frequency for Cartridge World, while remaining cost effective.”Simon Smith, Head of Marketing – Europe for Cartridge World, added: “england has a team of specialists in every relevant field. We have been working closelywith the agency to build clear understanding of our short and long-term ambitions for the brand and england has already brought expertise, enthusiasm and creativity to a number of projects.”