INDIA:8% TO 15% OF CARTRIDGES ARE GREY MARKET/COUNTERFEIT

  • 4toner4
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 2toner1-2
  • 161213_banner_futorag_902x177px
  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • banner-01-26-17b
  • futor_902x177v7-tonernew
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • Print
Share

INDIA:8% TO 15% OF CARTRIDGES ARE GREY MARKET/COUNTERFEIT

 user 2008-08-01 at 2:37:54 pm Views: 55
  • #20265

     http://www.business-standard.com/india/storypage.php?autono=329477
    Printer cartridges: No more a peripheral issue
    AUG
    08 Sandwiched between counterfeiters and a grey market on the one hand
    and re-manufacturers (cartridge refillers) on the other, printer
    Original Equipment Manufacturers (OEMs) are gearing up for these
    challenges.The grey market has already eaten away 8-15 per cent of the
    collective market share of OEMs over the last five years. Industry
    estimates put the size of the organised industry, including printer
    consumables like cartridges and toners at Rs 1,500 crore in 2007, and
    the unorganised grey market at double this figure.A recent Garner paper
    titled ‘Cartridge Wars Heat up in India’ notes the price-sensitive
    nature of the Indian customer. It also documents how refilled cartridge
    suppliers play on the cost-sensitivity of the Indian customers.

    OEM
    retail staff say that while a refilled or remanufactured colour inkject
    cartridge can sell between Rs 100 and Rs 200 apiece, the original
    hardware is imported and comes at a price tag of Rs 250-500 with a
    guarantee.Uday Bhat, general manager, (IT division), Samsung India
    Electronics, says that even while targeting key growth segments like
    the SME and SoHo markets, the $68-billion giant is recognising the
    problem of cheap, fake cartridges flooding the market.The company is
    tieing-up with legal firms to monitor compliance with manufacturing and
    branding regulations among resellers, and with channel partners too to
    educate customers directly on guarantee issues and the environmental
    impact of using discarded cartridges.Market leader HP, on the other
    hand, has turned its attention to the corporate segment which is more
    open to legitimate printing solutions. Canon, with 2,300 retailers can
    ill-afford to ignore the SME and SoHO segments which are vulnerable to
    counterfeit cartridges and fly-by-night refilling operators.The sale of
    aftermarket supplies has been a key revenue stream for printer OEMs,
    but the emergence of organised refillers and remanufacturers such as
    Cartridge World will erode their profits. Besides counterfeits, OEMs
    also need to address ways to reduce the price gap between
    remanufactured and original cartridges, say industry experts.