MALAYSIA:BROTHER ON TRACK FOR A 20% SHARE OF PRINTER MARKET

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MALAYSIA:BROTHER ON TRACK FOR A 20% SHARE OF PRINTER MARKET

 user 2008-11-07 at 10:08:26 am Views: 53
  • #20553

    http://www.btimes.com.my/Current_News/BTIMES/articles/Brother_Malaysia_on_track_for_20pc_of_printer_mart20081104150628/Article/index_html
    Brother Malaysia on track for 20pc of printer market
    BROTHER International (Malaysia) Sdn Bhd, which holds about 15 per cent share of the local printer market, is on track to achieve 20 per cent market share by March next year.The company is aiming to get 30 per cent share of the printer market within three years, said Brother Malaysia’s director Yoshiaki Otsuka.“Our strength is that we have our own engine or printer technology. We also have research and development technology,” Otsuka said in a recent interview.

    Among the products produced by Brother is laser printers, multi-function centres (MFC), fax machines, P-touch electronic labellers, typewriters and sewing machines.
    Brother, which was founded in 1934 in Japan, has expanded worldwide, including the United States, Europe, Singapore, Malaysia, the Philippines, Thailand, India, Vietnam, Cambodia and Indonesia.

    In Malaysia, the company is offering fully integrated sales, marketing and services at its sales and marketing office which was set up in 2001.It also opened a manufacturing plant in Johor in 1989, with a present workforce of more than 2,500. The Johor plant is producing fax machines and typewriters.

    Brother also has manufacturing plants in countries like China, Vietnam, the United States, the United Kingdom and Slovakia.Otsuka said Brother Malaysia planned to expand its retail market presence in the country.

    Its products are available at well-known outlets like Courts Mammoth and Harvey Norman.“Traditionally, people will go to IT (information technology) shops to buy our products like printers. So, we are trying to increase our presence in the IT shops in order to make sure people can get our products easily,” he said.The company also planned to expand its number of service centres across the country, Otsuka said, adding that it now has more than 100 centres.