A LOOK AT UK's CARTRIDGE-WORLD TV CAMPAIGN

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A LOOK AT UK's CARTRIDGE-WORLD TV CAMPAIGN

 user 2008-11-19 at 12:48:33 pm Views: 48
  • #20588

    http://www.thedrum.co.uk/news/2008/11/03/8859-a-look-at-england-s-cartridge-world-tv-campaign
    A LOOK AT ENGLAND’S CARTRIDGE WORLD TV CAMPAIGN
    (CLICK ON ABOVE LINK AND WATCH VIDEO)
    Here’s a look at the TV campaign created by An Agency Called England for Cartridge World to increase awareness of the client.It ran for four months as a sponsorship deal with ITV4, and saw the client report a year on year increase in online hits of 40 percent with an increase of 60,000 unique visitors.The agency was briefed with creating a TV campaign which would educate its core audience about the brand and increase footfall and sales.

    England negotiated a four month channel sponsorship of ITV4 including peak and late night scheduling in new programming.The four month sponsorship was chosen to deliver high reach with the two target age groups; adults aged 16 to 24 and aged 35 to 54.