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 user 2008-11-24 at 11:15:53 am Views: 38
  • #20646

    printerland uk Online Sales Defy the Credit Crunch
    Boom, not gloom, online
    the highest business premises in Manchester, Lawrence Jones has an
    unrivalled view of a hidden world: the world of online sales.The web
    host company UK Fast, which is based on the 28th floor of City Tower in
    Piccadilly Gardens, looks after 250,000 web sites, all busy trying to
    compete in the world of e-commerce.Yet, far from the gloomy sales
    figures down below on the High Street, managing director Lawrence Jones
    believes that online sales are flying high.”I’d say we’re in the middle
    of a boom,” he said confidently.”And I’d say we’ve been in a boom for
    some time but because of the boom of the early years that went horribly
    wrong, people have been very nervous of saying that.”

    Ferneley, Professor of Technological Innovation at the Salford Business
    School said there were a number of reasons why online shopping was
    proving so popular.
    “People are more conscious of what they’re
    spending and, with sites like Kelkoo and Pricerunner, the web allows
    them to make useful cost comparisons when they’re looking for a
    bargain,” she said.Professor Ferneley also said that shopping online
    was less painful than going to the shops with your hard-earned cash.
    “If you’re sat in front of your laptop, there’s a perception by a lot
    of people that they’re not really buying anything!”

    added that big companies like IKEA were already questioning whether
    they needed more shops and concentrating on their online sales. Even
    small niche businesses were seeing growth online, extending their sales
    globally, she said.

    Printerland.co.uk based in Altrincham is one
    of them. The computer printer business has seen its turnover soar from
    £2 million to £18 million in just three years – largely from online
    In spite of the global gloom, managing Director James Kight
    said they’d just witnessed their best two weeks’ sales ever and were
    even recruiting staff to cope with demand.
    “We’ve not dropped our
    prices or anything,” he said. “We’ve just increased our marketing. It’s
    about getting the fundamentals right, in terms of good customer
    service, and having a online side to the business that delivers.”