XEROX ENTERS SOUTH AFRICAN RETAIL MARKET

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XEROX ENTERS SOUTH AFRICAN RETAIL MARKET

 user 2008-12-16 at 2:50:24 pm Views: 69
  • #20989

    http://www.supermarket.co.za/news_detail.asp?ID=1164
    Xerox enters SA retail market with Game store deal
    Bytes
    Document Solutions, the authorised distributor of Xerox products and
    solutions to 24 African countries, has struck a deal with Massmart to
    sell Xerox printers through Game stores. With 74 stores in South Africa
    and 12 elsewhere in Africa, Game stores will sell Xerox’s range of
    small office home office laser printers, colour laser printers,
    multifunction printers and colour multifunction printers.“We already
    have a strong presence in the enterprise and small to medium business
    markets, and the retail space represents the next logical extension,”
    says Ronnie Oeschger, divisional manager, Office Systems Group, Bytes
    Document Solutions.

    “Bytes Document Solutions derives 30% of its
    revenue from direct, enterprise-level engagements and the other 70%
    from a large dealer and concessionaire base,” says Rob Abraham, MD of
    Bytes Document Solutions, “and the move into the retail market will
    expose consumers and small home office users to our range of
    affordable, quality devices. ” Bytes Document Solutions’ revenues rose
    by nearly 25% for the year, and the company expects to do R1,8 billion
    in revenues, making it an African market leader. The Xerox range
    selected for retail through Game stores represents small-footprint
    devices that are easy to use and manage, yet deliver business quality
    documents. Game stores will sell the 3124 laser printer, 6110 colour
    laser printer, 3200MFP multifunction laser printer, and the 6110MFP
    multifunction colour laser printer.“That range selected for Game stores
    gives people affordable multifunction capabilities on their desktops
    from one of the world’s leading research companies that has a host of
    inventions in its list of credentials, including the mouse that
    everybody uses today,” says Oeschger.

    The multifunction
    capabilities that the two multifunction printers enable include
    printing, copying, scanning on the colour machine as well as printing,
    copying, scanning and faxing on the black and white machine. The choice
    between colour and black and white means people have the choice to
    print standard documents or join the growing professional shift towards
    cost-effective colour documents for added impact.