IBM IN SALES ALLIANCE WITH RICOH

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IBM IN SALES ALLIANCE WITH RICOH

 user 2009-01-05 at 10:56:06 am Views: 57
  • #20931

    http://www.reuters.com/article/ousiv/idUSTRE5000HF20090101
    IBM in sales alliance with Japan’s Ricoh
    TOKYO 
    - IBM and Japanese office equipment maker Ricoh Co Ltd will start
    sharing each other’s sales network this year and promote their servers
    and printers together, the Nikkei business daily said on Thursday.The
    alliance will enable them to offer corporate clients International
    Business Machines Corp’s servers and Ricoh’s copiers and printers as a
    comprehensive office information technology system, the Nikkei
    said.Ricoh expects the new business ties with IBM to help boost its
    sales by 100 billion yen ($1.10 billion) in two to three years, the
    newspaper said.

    The Tokyo-based company, which competes with
    Canon Inc , Xerox Corp  and Konica Minolta Holdings in copiers and
    printers, forecast 2.15 trillion yen in sales for the current business
    year ending March.IBM and Ricoh will start handling each other’s
    products in their U.S. sales channels in spring 2009, with the
    cooperation set to expand to other regions including Europe and Asia
    eventually, the paper said.Officials at Ricoh, which in 2007 bought
    IBM’s digital commercial printer business for $725 million, were not
    immediately available for comment.Digital commercial printers are used
    to print big documents such as product manuals and direct mail quickly
    and in large volumes, and are one of the fastest-growing segments of
    the office equipment market.Thursday is a public holiday in Japan.