OFFICEMAX TESTS MINI-MART STYLE STORES

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OFFICEMAX TESTS MINI-MART STYLE STORES

 user 2009-02-17 at 11:31:00 am Views: 51
  • #21809

    http://www.brandweek.com/bw/content_display/news-and-features/shopper-marketing/e3i265790c0e524ea2bf1140bd549640cdc?imw=Y
    OfficeMax Tests Mini-Mart Style Stores
    Looking
    to increase convenience for consumers and lower overhead for the
    company, OfficeMax is testing a new concept called Ink Paper Scissors.
    Three 1,500 to 2,000 square-foot stores have opened in the Seattle
    realm. Each contains about 2,000 of the chain’s most popular items,
    including printer cartridges, pens and shipping supplies.OfficeMax is
    positioning these smaller offshoots as convenient access to supplies
    for local businesses. “It’s about getting in and getting out fast when
    you need to pick up a ream of paper, get an ink cartridge, make a few
    copies or pick up some school supplies for the kids,” said chief
    merchandising officer Ryan Vero in a statement.

    Because of the
    expenses associated with running a larger retail space, “everyone is
    looking at smaller footprints now,” said Paul Leinwand, vice president
    of Booz & Co. “It’s a big theme right now because traffic is down
    so dramatically that they can’t afford the inventory and labor for a
    full store.”Industries like fast food have long relied on the kiosk
    model to increase their presence in high traffic areas where a larger
    restaurant would be cost prohibitive. Applying this concept to office
    supplies is “a way to move forward to create a profitable retail
    environment,” said Leinwand. “I applaud them for getting out there and
    trying new things. It can work if it’s the right assortment at the
    right location.”The office supplies category has shown a recent
    penchant for borrowing from the fast food model. Staples adopted the
    idea of a dollar menu last month in an attempt to lure value-conscious
    consumers.