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 user 2009-03-13 at 12:39:40 pm Views: 52
  • #21846
    Global printer sales plummet
    Market to “bottom out” in 2009
    hardcopy peripheral shipments plummeted 17 per cent year-over-year to
    32.6 million units in the fourth quarter of 2008.According to research
    firm IDC, shipment revenue decreased by 13 per cent to $15.0 billion
    during the same period.’IDC expects the market to bottom out in 2009,
    in response to the international economic crisis and then start a
    recovery in 2010,’ said Alyson Frasco, director, US hardcopy peripheral
    trackers & forecasts.

    Phuong Hang, an IDC programme manager,
    explained that vendors were likely to employ various strategies in an
    effort to survive the recession.’Over the next year, vendors will
    employ several strategies to weather the downturn. The battle will
    continue in the channel as vendors seek to gain go-to-market strength
    and capacity. Vendors will also focus on offering cost-cutting and
    productivity enhancements to customer’s existing document
    infrastructure as well as driving managed print services,’ added Hang.

    figures indicate that the inkjet market remained dominant in 4Q08, but
    also experienced negative 18 per cent year-over-year growth. Monochrome
    laser was the second largest technology segment with 7.2 million units
    shipped and posted negative year-over-year growth of 17.3 per cent. The
    colour laser market was the only segment not to record a decline during
    the fourth quarter. X

     Worldwide Hardcopy Peripherals Market Share and YoY Growth
      4Q08 Market Share                 4Q07 Market Share                 4Q08/4Q07 Growth
    1. HP                     41.0%                 43.2%                 -21%
    2. Canon                 18.7%                 16.8%                 -8%
    3. Epson                 15.4%                 14.8%                 -14%
    4. Brother                 6.2%                    4.9%                   5%
    5. Lexmark                4.7%                  6.5%                 -39%
    Others                      14.0%                 14.0%                 -16%
    TOTAL                    100%                 100%                   -17%