STAPLES KICKS OFF CANADIAN REBRAND

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STAPLES KICKS OFF CANADIAN REBRAND

 user 2009-03-17 at 11:21:10 am Views: 40
  • #22065

    http://www.opi.net/email_system/enews/email_content/staples_kicks_off_canadian_rebrand
    Staples kicks off Canadian rebrand
    Staples
    has announced a rebranding of its Canadian contract business, formerly
    Corporate Express Canada.From now on the division will be known as
    Staples Advantage Canada. The change in corporate identity for the unit
    is part of Staples’ rebranding process after it acquired Corporate
    Express last year.Michael Zahra, President of Staples Advantage Canada,
    is hoping that the company’s one-source supplier model will be an
    attractive proposition for Canadian businesses looking to cut costs
    during the downturn.

    The rebrand is now underway and will carry
    on through the course of this year. The Corporate Express name will be
    phased out by early 2010.Corporate Express Canada sold its wholesaling
    and dealer business in Quebec to independent dealer group Novexco at
    the end of 2008.