MIDDLE EAST : HP STOPS SALE OF LOW-END INKJET PRINTERS

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MIDDLE EAST : HP STOPS SALE OF LOW-END INKJET PRINTERS

 user 2009-04-14 at 11:58:07 am Views: 70
  • #22149

    http://www.business24-7.ae/articles/2009/4/pages/13042009/04132009_f88471055dd647d3ad48d4e08e23b944.aspx    
    HP stops sale of low-end inkjet printers   
    Printer manufacturer Hewlett Packard has decided to stop selling low-end inkjet printers (priced below $30) and focus on mid- and high- range printers in order to increase the company’s profitability.The decision to give up low-end inkjet business was taken in the best interests of the company so that it is ready for any market slowdown. “When planning for 2009 we were expecting the market to slow down, which would affect units sold. This has nothing to do with the global financial crisis but a cautious decision taken by the company,” said Amin Mortazavi, GM for HP IPG (Imaging and Printing Group) Middle East.

    This is a worldwide decision taken by HP and Mortazavi said it would benefit Middle East consumers as many of them are first-time buyers. “If you look at the single-function inkjet printer, the European market consolidated three years ago with consumers buying MFDs (multi function device). However, in this region as they are first-time buyers they opt for single function inkjet printers where the low-end printer can be offset by the mid- and high- range printers.”

    He said: “At the end of the day HP needs to do profitable business. Increasingly customers are choosing mid- and high- range printers. The low-end printer business was only five to six per cent of our business. Therefore, its not a huge pinch to the company.”HP is also set to launch a new range of products in May this year.The other strong players in the inkjet space is Lexmark, Canon, Epson, Brother and Samsung.