XEROX LAUNCHES REVOLUTIONARY COLOR PRINTER
XEROX LAUNCHES REVOLUTIONARY COLOR PRINTER
2009-05-11 at 11:47:42 am #22029
Xerox introduces ‘world first’ with ColorQube series
Xerox took their solid ink line a step further today with announcement of the Xerox ColorQube 9200 series, “the world’s first high-speed solid ink multifunction printer.”The ColorQube 9200 uses Xerox’s solid ink technology instead of traditional laser technology involving messy, sometimes toxic toner. The non-toxic solid ink sticks -made from resin – resemble large crayons (for more information, check out our solid ink article or Xerox Phaser 8560 review) and can reduce waste by 90 percent compared to a laser printer using toner cartridges. The sticks are also specially designed for easy loading.Xerox also estimates that the ColorQube 9200 series “uses 9 percent less lifecycle energy and produces 10 percent fewer greenhouse gases” based on a study done by the Rochester Institute of Technology.Beyond the environmental impacts, the ColorQube series is offered with new Hybrid Color pricing plans that reduce color page costs by up to 62 percent since customers will pay for only the amount of color they use per page. Documents using only a small amount of color will cost the same as if it were in black (one penny), while documents using a medium or full amount of color will cost less than 10 cents a page.
Xerox set up a new site with the launch of this series so that customers can compare their current costs to what the ColorQube might cost them.The new ColorQube series is available in three models: the 9201, 9202, and 9203. The top model – the 9203 – is a five function device that features print and copy speeds up to 50 pages per minute (ppm) in black and color, a 300,000 page monthly duty cycle, built-in duplexing and is network ready.Other features across all three models include: a large color touch screen, standard paper capacity of 3,300 sheets, 100-sheet ADF, front door access illuminated by LED lights, Intelligent Ready system that cycles the series into sleep modes, PANTONE color and advanced security features.The ColorQube 9200 series starts at $23,500 and Xerox is taking orders for the new machines in North America now.
Xerox Launches Revolutionary Color Printer
Many companies restrict the use of color printers because of high costs — up to eight cents a page, compared to a penny a page for black and white. Xerox hopes to loosen up the color pursestrings with a new $20,000 printer that is says will sharply cut those costs.
Xerox says printing color using the new machine, which uses a proprietary “solid ink” technology, will be up to 62% cheaper than the price of current laser prints. Robert Palmer, an analyst with InfoTrends, a market research firm in Weymouth, Mass., said in a research report that the new product “could have a major impact on the office imaging landscape,” due to its pricing.The machine, called ColorQube, is expected to be unveiled Thursday. It’s a multi-function device that prints, copies, scans and faxes, and is designed to be shared over a computer network by several dozen people in an office.
ColorQube uses a new formulation of Xerox’s solid ink, a waxy crayon-like substance that is melted and sprayed onto a spinning drum that deposits the ink on a sheet of paper. Color laser printers use powdered toner.“The goal here is to try to break the price barrier and get more customers to use color,” said Ursula Burns, Xerox’s president. “We’re trying to replace a lot of black-and-white machines.” Ms. Burns said that only 15% of the 2.25 trillion pages printed in offices world-wide last year were in color.
Angele Boyd, an analyst with market researcher IDC Corp., says that Xerox is the leader in color printing in the office with a 23% share. She said the new device will have “to displace other vendors’ color lasers” to be successful. If customers simply swap the machine for another Xerox model, Ms. Boyd said usage revenue could be lower.
Office printing is a huge market, amounting to $81 billion last year, according to IDC. However, the market is growing very slowly, and it is expected to decline this year along with the world-wide economy.
Xerox said that on the per-click pricing plans, a page with limited color, such as a small color chart, would cost two cents, and a page that was about half color would be three cents. In these pricing plans, used by both Xerox and its rivals, customers place a meter on their color printers and are charged by vendors per printed page.
Tom Codd, a marketing executive at Hewlett-Packard, said he didn’t know about Xerox’s pricing plans, but he said “making a lot of noise about a printing technology isn’t news.” He said H-P is trying to help customers cut their overall printing costs by consolidating on a few standard models and removing desktop machines. Xerox also has a big business managing print services for customers.Xerox acquired the solid-ink technology in 2001 from Tektronix for $925 million. Since then it has used it in machines that run at up to 30 pages per minute. The ColorQube runs at up to 85 pages per minute, in the middle range of current speeds.Xerox says solid ink provides some ecological benefits by eliminating the need for replaceable cartridges — under its system, the solid ink stick is dropped into printer reservoirs. Solid ink printers usually use more energy than lasers because of the need to melt the ink, but Xerox said it had closed that gap by reducing the melting temperature. Solid ink can also be used on recycled paper and other paper that doesn’t work well in laser printers, said Infotrend’s Mr. Palmer.