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 user 2009-05-11 at 11:48:22 am Views: 44
  • #22104
    Xerox introduces ‘world first’ with ColorQube series
    took their solid ink line a step further today with announcement of the
    Xerox ColorQube 9200 series, “the world’s first high-speed solid ink
    multifunction printer.”The ColorQube 9200 uses Xerox’s solid ink
    technology instead of traditional laser technology involving messy,
    sometimes toxic toner.  The non-toxic solid ink sticks -made from resin
    - resemble large crayons (for more information, check out our solid ink
    article or Xerox Phaser 8560 review) and can reduce waste by 90 percent
    compared to a laser printer using toner cartridges.  The sticks are
    also specially designed for easy loading.Xerox also estimates that the
    ColorQube 9200 series “uses 9 percent less lifecycle energy and
    produces 10 percent fewer greenhouse gases” based on a study done by
    the Rochester Institute of Technology.Beyond the environmental impacts,
    the ColorQube series is offered with new Hybrid Color pricing plans
    that reduce color page costs by up to 62 percent since customers will
    pay for only the amount of color they use per page.   Documents using
    only a small amount of color will cost the same as if it were in black
    (one penny), while documents using a medium or full amount of color
    will cost less than 10 cents a page.

    Xerox set up a new site
    with the launch of this series so that customers can compare their
    current costs to what the ColorQube might cost them.The new ColorQube
    series is available in three models: the 9201, 9202, and 9203.  The top
    model – the 9203 – is a five function device that features print and
    copy speeds up to 50 pages per minute (ppm) in black and color, a
    300,000 page monthly duty cycle, built-in duplexing and is network
    ready.Other features across all three models include: a large color
    touch screen, standard paper capacity of 3,300 sheets, 100-sheet ADF,
    front door access illuminated by LED lights, Intelligent Ready system
    that cycles the series into sleep modes, PANTONE color and advanced
    security features.The ColorQube 9200 series starts at $23,500 and Xerox
    is taking orders for the new machines in North America now.
    Xerox Launches Revolutionary Color Printer
    companies restrict the use of color printers because of high costs — up
    to eight cents a page, compared to a penny a page for black and white.
    Xerox hopes to loosen up the color pursestrings with a new $20,000
    printer that is says will sharply cut those costs.
    Xerox says
    printing color using the new machine, which uses a proprietary “solid
    ink” technology, will be up to 62% cheaper than the price of current
    laser prints. Robert Palmer, an analyst with InfoTrends, a market
    research firm in Weymouth, Mass., said in a research report that the
    new product “could have a major impact on the office imaging
    landscape,” due to its pricing.The machine, called ColorQube, is
    expected to be unveiled Thursday. It’s a multi-function device that
    prints, copies, scans and faxes, and is designed to be shared over a
    computer network by several dozen people in an office.

    uses a new formulation of Xerox’s solid ink, a waxy crayon-like
    substance that is melted and sprayed onto a spinning drum that deposits
    the ink on a sheet of paper. Color laser printers use powdered
    toner.“The goal here is to try to break the price barrier and get more
    customers to use color,” said Ursula Burns, Xerox’s president. “We’re
    trying to replace a lot of black-and-white machines.” Ms. Burns said
    that only 15% of the 2.25 trillion pages printed in offices world-wide
    last year were in color.

    Angele Boyd, an analyst with market
    researcher IDC Corp., says that Xerox is the leader in color printing
    in the office with a 23% share. She said the new device will have “to
    displace other vendors’ color lasers” to be successful. If customers
    simply swap the machine for another Xerox model, Ms. Boyd said usage
    revenue could be lower.

    Office printing is a huge market,
    amounting to $81 billion last year, according to IDC. However, the
    market is growing very slowly, and it is expected to decline this year
    along with the world-wide economy.

    Xerox said that on the
    per-click pricing plans, a page with limited color, such as a small
    color chart, would cost two cents, and a page that was about half color
    would be three cents. In these pricing plans, used by both Xerox and
    its rivals, customers place a meter on their color printers and are
    charged by vendors per printed page.

    Tom Codd, a marketing
    executive at Hewlett-Packard, said he didn’t know about Xerox’s pricing
    plans, but he said “making a lot of noise about a printing technology
    isn’t news.” He said H-P is trying to help customers cut their overall
    printing costs by consolidating on a few standard models and removing
    desktop machines. Xerox also has a big business managing print services
    for customers.Xerox acquired the solid-ink technology in 2001 from
    Tektronix for $925 million. Since then it has used it in machines that
    run at up to 30 pages per minute. The ColorQube runs at up to 85 pages
    per minute, in the middle range of current speeds.Xerox says solid ink
    provides some ecological benefits by eliminating the need for
    replaceable cartridges — under its system, the solid ink stick is
    dropped into printer reservoirs. Solid ink printers usually use more
    energy than lasers because of the need to melt the ink, but Xerox said
    it had closed that gap by reducing the melting temperature. Solid ink
    can also be used on recycled paper and other paper that doesn’t work
    well in laser printers, said Infotrend’s Mr. Palmer.