INDIA : LEXMARK LAUNCHES 67 NEW PRODUCTS

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INDIA : LEXMARK LAUNCHES 67 NEW PRODUCTS

 user 2009-06-09 at 10:32:17 am Views: 44
  • #22290
    http://www.ciol.com/Channel-News/News-Reports/Lexmark-launches-67-new-products/8609120660/0/
    Lexmark launches 67 new products
    While
    its enterprise products will be handled by Mumbai-based CMS, the
    ink-jet and SOHO products will be the responsibility of the
    Bengaluru-based Cyberstar InfocomMUMBAI, INDIA: Having restarted its
    operations in India, US-based Lexmark International has launched a host
    of color laser printers, ink-jet and multi function devices in
    India.Announcing its plans further, the vendor stated that while its
    enterprise products will be handled by its Mumbai-based national
    distributor CMS, the ink-jet and SOHO products will be the
    responsibility of the Bengaluru-based national distributor, Cyberstar
    Infocom. Laser printers and MFPs will be the focus area for Lexmark
    that has launched a total of 67 products for the India market.

    These
    products have already made their debut in US and Europe markets.
    Sharing details around its go-to-market strategy, Kumar Priya Ranjan,
    Country Manager, Lexmark International stated, “Lexmark will adopt the
    indirect model for expanding its presence further. We announced the
    Lexmark value partner program in the month of May 2009 and have so far
    appointed seven to eight partners to resell our products in India. We
    will now look at increasing our partner base and take the Value partner
    count to around 100 partners by the end of 2009.”

    Until recently
    Lexmark’s efforts were directed towards Britain and China but the
    vendor is now looking at strengthening its presence in Russia and India
    as well.Lexmark had earlier closed down its operation in early 2007.
    The reasons for closing its operations in India were said to be the
    company’s reliability on only word of mouth publicity. While the above
    strategy did help the vendor to a certain extent but the company was
    unable to enhance brand awareness among the end-customers. Lexmark will
    also look at ways to help its partners to graduate to a level wherein
    they can transform themselves from being a mere box pusher to take up a
    solution centric approach as part of boosting their businesses.