DELL SELLS $ 3MILLION THROUGH TWITTER !

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DELL SELLS $ 3MILLION THROUGH TWITTER !

 user 2009-06-12 at 11:49:58 am Views: 41
  • #22105
    http://blogs.wsj.com/digits/2009/06/12/dell-sells-3-million-through-twitter/
    Dell Sells $3 Million Through Twitter
    Dell
    said late Thursday that it sold more than $3 million in PCs and
    accessories through Twitter promotions and other activity on the
    microblogging service.On sale at Twitter “We’ve surpassed $2 million in
    revenue in terms of Dell Outlet sales, but we’re also seeing that it’s
    driving interest in new product as well,” wrote Stefanie Nelson, one of
    Dell’s Twitter administrators.Customers arrive at Dell’s online outlet
    store through the @DellOutlet Twitter account, but many wind up buying
    new Dell PCs, pushing overall sales over $3 million.

    The Dell
    outlet, which sells returned or refurbished computers at a discount,
    began experimenting with Twitter in 2007 after a few employees learned
    about it at South by Southwest. DellOutlet now has more than 620,000
    followers, and representatives use it to advertise Twitter-only deals
    (”20% off any Dell Outlet Printer. Enter at checkout: 06G$WMFPKXPCT8 –
    exp 6/2 or after 1st 500 redemptions”) and answer customer questions
    .“If all of a sudden I have 15 new flatscreens that have popped into
    Dell Outlet because they’ve been returned…I can now move them very
    quickly on Twitter,” said Richard Binhammer, a Dell spokesman. “It
    becomes a very effective way to move the inventory very quickly because
    of the immediacy of Twitter.”By December, Dell had generated $1 million
    in outlet revenue as a result of its tweets and took six months to make
    $1 million more.