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 user 2009-06-16 at 3:42:12 pm Views: 42
  • #22002

    Kodak, Xerox target in-house print shops
    The In-Plant Printing and Mailing Association is fairly modest in size — 650 members nationwide.But the trade group, holding its annual convention this week at Perinton’s Woodcliff Hotel and Spa, carries a big stick in the local economy. And the 125 attendees of the trade show and conference are getting VIP tours of Xerox Corp. and Eastman Kodak Co. amid talk about digital technology and choosing between inkjet and toner.AdvertisementIn-plant printing — work done by the in-house print shops at universities, businesses and government offices — is as big and important a market to such makers of digital printing presses as Xerox and Kodak as commercial printing, said Frank Romano, professor emeritus with Rochester Institute of Technology’s School of Print Media.”It’s a small (trade show), but the members represent a very big contingent of the industry,” Romano said.

    Companies trying to pitch their products with displays and tables at IPMA range from Kodak, Xerox and such competitors as Hewlett-Packard Co. to Rochester Software Associates.With three Heidelberg offset presses and a variety of digital equipment, including a Xerox iGen4 on the way, Cincinnati-based Western & Southern Financial Group’s in-house print shop does everything from forums and brochures to business cards and prospectuses, said manager Ron Barth.

    And in-house print shops will only grow in importance at Kodak and Xerox, which combined employ more than 15,000 Rochester-area residents, Romano said.New digital technology will allow in-house print operations to expand from bread-and-butter work to areas such as transactional printing — meaning monthly bills and statements.Also, as the commercial print industry goes through closings and consolidations, in-plant print shops are doing higher and higher volumes, Romano said.While trade show and convention attendance overall is down 20 percent to 30 percent in the recession, IPMA attendance is about the same as past years, said Debbie Pavletich, IPMA president.