KODAK & XEROX TARGET IN-HOUSE PRINT SHOPS

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KODAK & XEROX TARGET IN-HOUSE PRINT SHOPS

 user 2009-06-16 at 3:42:49 pm Views: 47
  • #22205
    http://www.democratandchronicle.com/article/20090610/BUSINESS/906100339
    Kodak, Xerox target in-house print shops
    The
    In-Plant Printing and Mailing Association is fairly modest in size —
    650 members nationwide.But the trade group, holding its annual
    convention this week at Perinton’s Woodcliff Hotel and Spa, carries a
    big stick in the local economy. And the 125 attendees of the trade show
    and conference are getting VIP tours of Xerox Corp. and Eastman Kodak
    Co. amid talk about digital technology and choosing between inkjet and
    toner.AdvertisementIn-plant printing — work done by the in-house print
    shops at universities, businesses and government offices — is as big
    and important a market to such makers of digital printing presses as
    Xerox and Kodak as commercial printing, said Frank Romano, professor
    emeritus with Rochester Institute of Technology’s School of Print
    Media.”It’s a small (trade show), but the members represent a very big
    contingent of the industry,” Romano said.

    Companies trying to
    pitch their products with displays and tables at IPMA range from Kodak,
    Xerox and such competitors as Hewlett-Packard Co. to Rochester Software
    Associates.With three Heidelberg offset presses and a variety of
    digital equipment, including a Xerox iGen4 on the way, Cincinnati-based
    Western & Southern Financial Group’s in-house print shop does
    everything from forums and brochures to business cards and
    prospectuses, said manager Ron Barth.

    And in-house print shops
    will only grow in importance at Kodak and Xerox, which combined employ
    more than 15,000 Rochester-area residents, Romano said.New digital
    technology will allow in-house print operations to expand from
    bread-and-butter work to areas such as transactional printing — meaning
    monthly bills and statements.Also, as the commercial print industry
    goes through closings and consolidations, in-plant print shops are
    doing higher and higher volumes, Romano said.While trade show and
    convention attendance overall is down 20 percent to 30 percent in the
    recession, IPMA attendance is about the same as past years, said Debbie
    Pavletich, IPMA president.