LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS

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LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS

 user 2009-07-07 at 12:01:10 pm Views: 48
  • #22027

    http://www.crn.in/Hardware-003July009-Lexmark-to-Appoint-Sub-distributors-for-Supplies.aspx
    LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS
    Lexmark is looking to strengthen its supplies distribution network in the country with new sub-distributors.
    K P Ranjan, Country Manager, Lexmark said, “We are focused on our supplies business and approximately 70 percent of our revenues coming from it. Our absence from the market had created a gap in the supplies business. Now we want to plug that gap by bringing in more sub-distributors in our network—primarily in metros.”The vendor will appoint four sub-distributors—one each in Delhi, Mumbai, Chennai and Hyderabad.

    Currently the vendor has 20 sub-distributors along with Cyberstar as its national distributor for supplies. These sub-distributors further cater to the resellers in the market. Besides this, the company has also created a new layer of partners, Lexmark value partner (LVP) who will be either copier or printer partners.  These LVPs are primarily for the enterprise market but the vendor also intends to align them with their existing channel framework for supplies.