LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS

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LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS

 user 2009-07-07 at 12:01:42 pm Views: 37
  • #21876
    http://www.crn.in/Hardware-003July009-Lexmark-to-Appoint-Sub-distributors-for-Supplies.aspx
    LEXMARK-INDIA LOOKING FOR SUPPLIES SUB-DISTRIBUTORS
    Lexmark is looking to strengthen its supplies distribution network in the country with new sub-distributors.
    K
    P Ranjan, Country Manager, Lexmark said, “We are focused on our
    supplies business and approximately 70 percent of our revenues coming
    from it. Our absence from the market had created a gap in the supplies
    business. Now we want to plug that gap by bringing in more
    sub-distributors in our network—primarily in metros.”The vendor will
    appoint four sub-distributors—one each in Delhi, Mumbai, Chennai and
    Hyderabad.

    Currently the vendor has 20 sub-distributors along
    with Cyberstar as its national distributor for supplies. These
    sub-distributors further cater to the resellers in the market. Besides
    this, the company has also created a new layer of partners, Lexmark
    value partner (LVP) who will be either copier or printer partners. 
    These LVPs are primarily for the enterprise market but the vendor also
    intends to align them with their existing channel framework for
    supplies.