• 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • big-banner-ad_2-sean
  • 4toner4
  • Video and Film
  • 2toner1-2
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • Print
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 7035-overstock-banner-902x177
  • mse-big-new-banner-03-17-2016-416616a-tonernews-web-banner-mse-114


 user 2009-07-07 at 12:22:57 pm Views: 44
  • #22199
    Thai Samsung Electronics has had a successful start to the year, having overtaken the previous leader in two segments of the printer market in the first quarter.IT business group leader Boonlerd Viboonkiat said yesterday that according to IDC – the IT market research house – Samsung’s share of the colour and mono multifunction laser-printer segments as at March 31 was 33 per cent and 31 per cent, respectively.For colour multifunction laser printers, Samsung’s share increased from 10 per cent at the end of last year, while that of Hewlett-Packard – the former leader – dropped from 40 per cent to 32 per cent.Meanwhile, Samsung’s share in mono multifunctional laser printers last year was 29 per cent, rising to 31 per cent and market leadership three months later.As at end-2008, Brother Commercial (Thailand) had 32 per cent of the overall multifunction laser-printer market, while Hewlett-Packard and Samsung had 23 per cent and 29 per cent, respectively.By the first quarter, Samsung’s share had increased to 31 per cent, while those of Brother and Hewlett-Packard had fallen to 26 per cent and 14 per cent, respectively.

    Meanwhile, Hewlett-Packard is the market leader in the overall printer market, which comprises the ink-jet and laser segments, with a share of 40 per cent, down from 42 per cent at the end of last year. Samsung’s share rose to 28 per cent at the end of March from 25 per cent last year.

    Boonlerd said the laser-printer market in the first three months of the year had dropped by 14 per cent in term of unit sales from a year earlier, but that of Samsung had grown by 8 per cent.”Amid the global crisis, other competitors have cut production because of fears about oversupply in the printer market. But Samsung believes this is a good time to gain as much market share as we can. Therefore, we have geared up to overtake our rivals since the first quarter this year,” he said.Boonlerd said Samsung was restructuring market channels by increasing the number of distributors. It expects to have three new distributors this month.It has also focused more on marketing upcountry this year as it sees the provinces as having room to grow, particularly in the corporate segment.The company plans to launch about 10 series of laser printers this year, aimed at capturing both the corporate and home-use markets.

    Samsung targets to be the market leader in other laser-printer segments – mono and colour laser printers – within three years, he added.The company generated revenue of US$5 million (Bt170 billion) from printer products in the first quarter.”IDC forecasts that printer-market unit sales this year will shrink by 14 per cent from last year. But Samsung projects its sales to grow by 24 per cent from $16 million to $20 million in 2009,” he said.