BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION

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BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION

 user 2009-07-10 at 12:09:19 pm Views: 51
  • #21879

    http://www.brandrepublic.com/News/914697/Brother-launches-Ghostbusters-on-pack-promotion/
    BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION IN 21 COUNTRIES
    LONDON – Brother Europe has tied up with Sony Pictures to launch Ghostbusters-themed promotion for the manufacturer’s ink cartridge range.Consumers who purchase promotional ink cartridge packs will be directed online where they can play a Ghostbusters game offering  opportunity to win a trip to New York. The aim is to increase sales and drive traffic to Brother’s website.

    The partnership was created by Atom Marketing.
    The game, created by McCann-Erickson Manchester, requires the player to collect Brother ink droplets while being chased by Slimer, the ghost in the film’s hotel scene. Prizes, provided by Sony Pictures, will be awarded to the fastest players at the end of the promotion and on a weekly basis.The activity coincides with the re-release of Ghostbusters on high-definition DVD and a new video game developed by Atari and Sony Computer Entertainment.The promotion runs on one million ink cartridge packs across Europe for a 26-week period.Senior marketing manager of Brother Europe, Simon Stones said: “Ghostbusters is a widely recognised brand and our themed online competition is a fun way to engage with customers – driving traffic to our web pages, as well as supporting sales of consumable products across the region.

    http://www.thedrum.co.uk/news/2009/06/19/10636-brother-and-mccann-manchester-get-ghostbusting
    Brother and McCann Manchester get Ghostbusting
    Manchester-based printer manufacturer Brother Europe has joined forces with Sony Pictures Entertainment to launch a marketing campaign to tie in with the worldwide release of Ghostbusters on Blu-ray disc, as the film celebrates its 25th anniversary.The campaign, created by the in-house marketing team of Brother Europe features on  inkjet cartridge packs and directs customers to an online game created by McCann Manchester.

    The game offers the opportunity to win a trip to New York where the film is set.
    One million promotional packs will hit the shelves of leading retailers in 21 countries across Brother’s European region in June ahead of a new video game based on the film franchise.The promotion will run over a 26 week period, with an online scoreboard to keep track of the top players, as customers from across Europe compete against each other to finish all five levels of the game in the quickest time.Details of the competition will feature on selected inkjet cartridge packs, which will be available through major retail stockists across 21countries.

    Point of sale materials are also being created to support the activity.
    Simon Stones, senior marketing manager of Brother Europe, Simon, said: “As Ghostbusters re-enters the limelight our pan-European promotion gives us the opportunity to participate in the excitement of Sony’s activity, which is generating a lot of interest amongst consumers.”Ghostbusters is a widely recognised brand and our themed online competition is a fun way to engage with customers – driving traffic to our web pages, as well as supporting sales of consumable products across the region.”