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 user 2009-07-17 at 2:53:07 pm Views: 42
  • #22407–printer-maker—1380
    need to save money and resources by printing less, but printer vendors
    want to sell more printers. There’s no conflict, says Graham Long of
    Samsung: it’s up to vendors to face the inevitable and lead the way.Any
    vendor selling sustainable printing faces a credibility issue.
    Companies get greener by using less power and less resources. In the
    printing arena, that means having fewer printers, and printing less.
    And obviously enough, printer vendors have always made more money by
    selling more printers and more consumables.Graham Long, vice president
    of Samsung’s European printing operation faces this one head on. “It’s
    not in our interest for customers to print less,” he admits, “but it’s
    our business to make a profit from what the customers want.”

    Printing is one fifth of your budget
    may be cheap to buy, but they are costly to run, thanks to their
    consumables, so in an average organisation with more than 500 people,
    around one fifth of the IT budget goes on printing, Samsung believes.
    Cutting that budget is a big opportunity, and if customers want to
    print less, then Samsung wants be the one help them do that, says
    Long.”Broadly speaking, if you implement all the controls we offer, you
    are looking at cost savings of around fifteen to twenty percent,” he
    says.Samsung made laser printer engines for OEM partners since 1991,
    and only recently produced its own brand printers as well. This means
    it hasn’t got the old vendors’ addiction to selling more ink at any
    cost, and is more prepared to offer greener options, he says. “We don’t
    have the baggage the other vendors have,” he says.It’s already number
    two in Europe, by unit volume, for laser printers, and number one for
    A4 colour multi-function printers. It is not in the inkjet space, where
    vendors’ cartridge recycling schemes are open to criticism.”It’s about
    buying a solution now,” says Long. “Within the printing environment
    there are many software applications that allow users to gain control
    of their infrastructure.” These solutions operate a high-level
    management control, he says. So the accounting department may not need
    colour printing – though obviously many companies might want red ink at
    the moment.”You can put all these controls in, and companies are also
    implementing follow-me printing,” he says. “This eliminates waste.” A
    popular option from companies including Lexmark and HP, follow-me
    printing means documents are not printed until the user is present, so
    they don’t get left abandoned in print trays.”Before a person might
    have wanted a printer on their desk,” he says. “Now you look at the
    office, and say this whole group needs one multi-function printer, and
    three black-and-white single function devices.”Users need to save money
    and resources by printing less, but printer vendors want to sell more
    printers. There’s no conflict, says Graham Long of Samsung: it’s up to
    vendors to face the inevitable and lead the way.he big change is that
    now, printers are on the network, and include the copier and fax
    function (for those that still use fax) they are under the control of
    the IT department, and the costs are more visible: “Before, facilities
    owned a part of it – the copier – and IT owned a part of it – the
    printer,” says Long. “Now the IT department is in charge of the
    decisions, and that allows organisations to realise how much they are
    actually spending. If you have two relatively small amounts of money
    being spent, that doesn’t appear on the radar. If you bolt them
    together, everyone goes ‘Crikey!

    Taming uncontrolled printing
    the last year, we’ve seen a trend,” he says. “Organisations have
    previously looked to save money through consolidation and
    rationalisation of their servers, their PCs and their storage. Now they
    are looking at print. And it’s an area that has grown within the
    organisation without any methodology.”"Historically, in most
    organisations, if someone wants to buy a single function device on
    their desk, they have gone out and bought it,” he says. This ad hoc
    strategy – or lack of strategy – has produced a nightmarish collection
    of consumables for multiple brands of printers: “With multiple
    manufacturers, you don’t get the best deal on each of the separate
    printers you buy.”All of which drives users to what Samsung wants – big
    contracts which effectively provide printing as a service from one
    vendor: “Put it together, and you get the economies of scale.” This
    high level approach includes aspects such as archiving documents, away
    from the office building.

    What’s in the printers?
    this focus on software and control, Long is keen to say his printers
    are greener than other peoples’, of course. Samsung claims to have more
    printers certified to the stringent German Blue Angel environmental
    label than any other vendor on the planet, and also meets the US Energy
    Star requirements. As the company makes things from the component level
    up, it can keep leadership here, says Long: “We own the manufacturing
    process, start to finish.”.The differences here are likely to be small
    in a machine as standard as an inkjet, but they centre on keeping the
    device turned off as long as possible, and giving it a sleep mode that
    uses very little power. Samsung’s printers also print on both sides of
    the paper – although like other vendors, Long is well aware that this
    feature is only as good as the extent to which it is enforced amongst
    users.The company also operates the obligatory recycling scheme for its
    toner cartridges, under the acronym STAR (Samsung Takeback And Return).
    It also has a web tool called AnyWeb Print – like the one from HP -
    that clips content from web pages, to minimise the amount of
    printing.Overall, the big wins in printing are higher up the stack, he
    says. It’s management and control that will save both resources and
    money, and Samsung wants to be up with the leaders in that field.