UK : KYOCERA ON THE ATTACK AGAINST 3RD-PARTY TONER

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UK : KYOCERA ON THE ATTACK AGAINST 3RD-PARTY TONER

 user 2009-08-04 at 8:52:34 pm Views: 67
  • #22509

    http://www.channelweb.co.uk/crn/news/2247229/kyocera-launches-attack-against
    KYOCERA ON THE ATTACK AGAINST 3RD-PARTY TONER
    In a statement, the print vendor said it wanted to encourage partners to sell
    more Kyocera toner.
    Kyocera has created a consumables direct partner programme with the main aim
    to reward Kyocera’s direct partners who distribute genuine quality toner
    manufactured by Kyocera,” said Charlotte Elmer, consumables and spares manager
    at Kyocera.“[We want to] ensure that end users are buying genuine Kyocera consumables,
    and therefore not compromising the quality of their Kyocera product.”

    The plan would reward its direct partners for promoting toner made by
    Kyocera. Resellers will get access to various marketing initiatives, such as
    support, sales management, new promotions, and lead generation.“So far, VOW, UFP, Westcoast, Advent, Midwich and Spicers have all been
    brought on board,” Elmer said.“We have a strong process in place to deal with non-genuine product and the
    companies associated with this trading. We hope by getting partners on board, we
    can continue to sell genuine toner and see a growth in our consumables business
    in the forthcoming quarter.”