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 user 2009-08-24 at 3:50:57 pm Views: 48
  • #22599
    Canon Middle East Signs Deal With EnviroServe to Tackle E-Waste in the Region
    , 2009 — Canon Middle East, the world-leading innovator and provider
    of imaging and information technology solutions, today announced its
    latest environmental initiative in the Middle East with the signing of
    a partnership agreement with EnviroServe, the leading environmental
    waste managers.

    The signing signals the first phase of a wide
    scale regional programme to tackle the issue of e-waste in the Middle
    East.The programme will ensure the proper destruction and recycling of
    ‘end of life’ Canon consumer electronic products and service parts
    across the region through the company’s extensive network of Channel
    partners.”Rapid technology change in recent years has resulted in a
    fast- growing surplus of electronic waste around the globe. E-waste is
    significantly different from industrially generated hazardous wastes in
    that almost every individual, institution and business generates it;
    therefore addressing this issue is a key priority for Canon. Our
    partnership with EnviroServe is part of our ongoing environmental
    commitment and reiterates our efforts to maximise resource efficiency
    and contribute to a society that practices sustainable
    development,”said Bertil Widmark, Managing Director, Canon Middle East.

    part of this agreement, EnviroServe’s e-waste recycling division
    ‘EnviroFone’ will facilitate the collection of ‘end of life’ electronic
    products,and service parts before segregating the materials into the
    different components and sending to recyclers where they will be
    melted, crushed and treated into raw materials for re-use.”Because
    there is little awareness in the Middle East about how toxic e-waste
    elements like batteries and TV screens affect our environment, there is
    no system in place to responsibly recycle e- waste. Our main goal is to
    create awareness as well as develop and sustain a sense of
    environmental responsibility in our Arab communities and within the
    companies and businesses that operate in this region,” Mariam Hanafy,
    EnviroFone Division Manager explained.”We are proud to be the only
    company in the region able to support and facilitate Canon’s
    environmental initiatives and take- back programmes involving any kind
    of end-of-life electric and electronic equipment,” she
    added.”Encouraging our consumers to recycle their end of life Canon
    products is one of the core fundamental principles of Canon’s global
    environmental charter. We have an impressive track record of recycling
    worldwide, to date the cumulative weight of toner cartridges collected
    by Canon since 1990 exceeds 190,000 tons globally, and we are delighted
    to have the opportunity to extend this environmental commitment to the
    Middle East and North Africa,” added Bertil Widmark.Today’s
    announcement is the latest in a series of environmental initiatives
    from Canon. As part of Canon’s cradle to the grave production approach,
    by 2010 the company aims to reduce its carbon emissions to 50% of the
    output for the same work in 2000. In addition, Canon is the only
    company to have produced a range of green calculators made from
    recycled material.

    About Canon Middle East:
    Canon is a
    world-leading innovator and provider of imaging and information
    technology solutions for individuals and businesses. Canon provides
    both individual products and complete networked technology solutions
    for information input, management and output. Its product range is
    divided between Business Solutions (developing IT products, solutions
    and services for both the office and professional print environments)
    and Consumer Imaging (photography, video and digital camera, Laser and
    Inkjet printers). Canon Middle East is the operational headquarters for
    Canon in this region, and is based in Dubai, UAE.