EUROPE, MIDDLE-EAST,AFRICA : PRINTER / MFP SALES DOWN 24%

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EUROPE, MIDDLE-EAST,AFRICA : PRINTER / MFP SALES DOWN 24%

 user 2009-08-24 at 4:01:05 pm Views: 73
  • #22362
    http://www.pressebox.de/pressemeldungen/gartner-uk-ltd/boxid-283472.html
    Printer, Copier and Multifunctional Product Market Declined 24 Per Cent in First Half of 2009

    Egham,
    UK, 08.2009, The combined printer, copier and multifunctional product
    (MFP) market in Europe, Middle East and Africa (EMEA) totalled nearly
    18 million units in the first half of 2009, a 24.4 per cent decline
    over first half of 2008 shipments, according to Gartner, Inc.”The
    impact of the global recession has been detrimental for consumers,
    businesses and vendors respectively during the first half of 2009,”
    said Tosh Prabhakar, senior analyst at Gartner. “Banks and finance
    institutions continue to hold back on lending, limiting the
    availability of credit for investment in new hardware devices. With
    reduced budgets, businesses cannot invest in new equipment and continue
    to hold onto existing devices, which as a result is hampering new sales
    and impacting revenues for the print vendors. However, as vendors see
    hardware sales decline, there is an upturn in vendors widening their
    document management software and services capabilities to help
    businesses reduce and better manage costs.”

    In the EMEA printer,
    copier and MFP market, each of the top-five vendors recorded a decline
    in the first half of 2009 (see Table 1). The vendors worst hit by the
    global recession were Hewlett-Packard and Canon which saw their
    shipments fall 31.5 per cent and 25.8 per cent respectively.”We foresee
    the market in the second half of the year continuing to show
    double-digit decline, and in the worst-case scenario could reach a 30
    per cent decrease,” Mr Prabhakar said.”Now that many end-user
    organisations have frozen their hardware spending, vendors are
    increasingly looking at alternatives such as managed print services and
    document-managed software as ways to increase revenue,” said Mr
    Prabhakar. “Vendors must sell services to businesses that will help
    them better control costs, save on running costs, reduce cost-per-page
    issues and consolidate devices.”