E-PAPER MARKET TO HIT $600Mil IN 2010

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E-PAPER MARKET TO HIT $600Mil IN 2010

 user 2009-08-28 at 12:34:40 pm Views: 55
  • #22546

    http://www.eetimes.com/news/latest/showArticle.jhtml?articleID=219500272
    E-paper display market to hit $600 million in 2010
    LONDON
    — The total e-paper display market is set to be 22 million units and
    $431 million in revenues in 2009 and is set to grow with a compound
    annual growth rate of 41 percent for revenues and 64 percent for units
    over the next decade, according market research company DisplaySearch.

    E-paper
    displays are being used in e-books, e-newspapers, mobile phones,
    electronic shelf labels, in clothes and other wearable items. The
    market is set to comprise 36 million units in 2010 and be worth $600
    million.

    E-book displays currently account for the majority of
    e-paper revenues. Nearly all e-book devices use E Inks electrophoretic
    display technology, with a small number, such as Fujitsu’s FLEPia,
    using cholesteric LCD technology. Other electrophoretic display
    suppliers SiPix and Bridgestone have announced that they will also
    commercialize e-book displays.

    According to DisplaySearch MEMS
    display technology will expand from small size mobile phone displays to
    color and medium size e-book displays over the next few years.
    Meanwhile electrochromic displays are targeting low-cost, high-volume
    smart label and card display applications. DisplaySearch forecasts that
    electrochromic will become the leading technology in terms of unit
    volume for e-paper displays by 2013.

    “E-paper displays are
    taking off with consumers due to their low power consumption and ease
    of reading, especially in sunlight,” said Jennifer Colegrove, director
    of display technologies at DisplaySearch, in statement. “In addition,
    e-paper displays are ‘green’ because they reduce paper consumption, and
    electronic shelf labels can save time and labor costs by enabling
    dynamic pricing in stores.”