HP's SMALL COUNTERFEIT TONER BUST IN MALAYSIA

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HP's SMALL COUNTERFEIT TONER BUST IN MALAYSIA

 user 2009-09-01 at 9:38:13 am Views: 54
  • #22569

    http://www.mis-asia.com/news/articles/hp-malaysia-seizes-more-than-370-counterfeit-products
    HP Malaysia seizes more than 370 counterfeit products
    KUALA
    LUMPUR, september 2009 – Technology firm HP Malaysia has announced the
    seizure of more than 370 counterfeit toner packaging/toner cartridges
    in Malaysia.HP director of brand protection, Jeff Kwasny, said the
    seizure was conducted by law enforcement officials at a warehouse and
    manufacturing centre located in Johor on 30 July.“In addition to the
    seizure of these counterfeit goods, three individuals were detained. HP
    appointed contractors assisted in this successful enforcement action by
    providing law enforcement officials with intelligence regarding the
    existence and location of these counterfeit goods,” said Kwasny.  He
    added that HP’s global anti-counterfeit programme incorporates
    industry-leading anti-counterfeiting practices and partners with law
    enforcement agencies to combat the manufacture, distribution and sale
    of counterfeit HP printer cartridges.

    Drive to stop inferior products
    “The
    effectiveness of the HP anti-counterfeiting programme in Malaysia has
    resulted in law enforcement agencies successfully confiscating
    counterfeit cartridges, packaging, and components worth US$226,792
    (RM798, 000) this year,” he said.“On a global level, HP maintains an
    aggressive approach to anti-counterfeiting and has conducted more than
    4,620 investigations in 55 countries during the last four years,” he
    added.  “This activity has resulted in the seizure of more than US$$795
    million worth of counterfeit printing supplies products worldwide over
    this same time period.”“Our commitment to our customers is the driving
    force behind the vigilance of our anti-counterfeit team, as we
    understand how the sale of counterfeit HP products negatively impacts
    our customer and the HP brand,” said Kwasny. “With counterfeit HP print
    cartridges, customers purchase what they often assume to be a genuine
    HP product, but they instead receive a cartridge that provides them
    with inferior print quality at best and often one that fails to perform
    at all.”