KODAK ISSUES STATEMENT OVER INK CARTRIDGE SPAT WITH HP

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KODAK ISSUES STATEMENT OVER INK CARTRIDGE SPAT WITH HP

 user 2009-09-01 at 10:02:00 am Views: 66
  • #22496

    http://pr-usa.net/index.php?option=com_content&task=view&id=257938&Itemid=28
    Kodak Issues Statement Regarding NAD Proceedings
    ROCHESTER,
    N.Y.- Eastman Kodak Company today issued the following statement in
    response to a news release issued by the National Advertising Division
    of the Council of Better Business Bureaus.“Kodak’s inkjet printer
    advertising claims are accurate and well substantiated. Our claims are
    backed by thorough data and testing by independent third parties,
    information that is widely available to the public online at
    http://www.PrintAndProsper.com. We have previously successfully defended our
    ink savings claims utilizing the NAD process. After reviewing our
    testing data, the NAD concluded that Kodak “provided a reasonable basis
    for its ink cost-savings claim (‘Save up to 50% on everything you
    print.’).”“We respect the role of the NAD for industry self regulation,
    however, we feel that HP’s complaint is nothing more than an attempt to
    distract us from serving our customers and growing our consumer inkjet
    business. We believe that HP’s challenge is not about the truth and
    accuracy of Kodak’s claims, but rather is simply an effort to maintain
    HP’s dominant market presence while it continues to increase its ink
    prices.“At the core of this issue is consumers’ number-one
    dissatisfaction with home printing: the cost of ink. Kodak has solved
    that issue with our innovative business model – charging a modest
    premium for an inkjet printer and a fair price for high-quality inks.
    Consumers are embracing Kodak’s value proposition; as evidence, for the
    last two quarters, sales of Kodak’s inkjet printers and ink have grown
    by double-digits while the rest of the industry has declined.“Given
    today’s economic climate, instead of arguing over advertising claims,
    which have been accurately communicated and thoroughly substantiated,
    it would be more meaningful to consumers for HP to simply begin
    offering reasonably priced ink.”