SAMSUNG : DESPITE RECESSION KEEPS DOMINANCE IN MFP MARKET

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SAMSUNG : DESPITE RECESSION KEEPS DOMINANCE IN MFP MARKET

 user 2009-09-25 at 10:53:00 am Views: 48
  • #22704

    http://www.tradingmarkets.com/.site/news/Stock%20News/2531890/
    SAMSUNG : DESPITE RECESSION KEEPS DOMINANCE IN MFP MARKET
    Samsung Electronics Captures Most Market Share in A4 Monochrome Laser Multifunction Printers (MFPs)
    Lahore
    - September2009 — Samsung Electronics Co., Ltd., a leading name in
    consumer electronics and information technology, is recognized as the
    global market for multifunction printers(MFPs) in the second quarter
    despite strong global economic headwinds. The rating was awarded by
    IDC, a market research firm which accredited 23.4% of the market for
    A4-sized machines in the second quarter of 2009.

    Samsung had its
    best showing in Europe, where it took 35.1% of the market for A4 color
    laser MFPs and 26.9% for A4 monochrome laser MFPs in the second
    quarter. Samsung printers were number one in both segments. In color
    laser MFPs, Samsung has maintained the top spot for two straight
    quarters, while it was the first time since beginning sales of
    monochrome laser MFPs in Europe that Samsung has topped the marketplace.

    Our
    success in the second quarter can be attributed to our targeting of
    demand for cost-effective printers and solutions during difficult
    economic times, said Y.H. Park, Senior Vice President of Sales and
    Marketing at Samsung Electronics Digital Printing Division. Our plan is
    to continue to provide suitable products and solutions based on the
    diverse documenting needs and environments of our corporate clients.

    Samsung
    performance was particularly strong in Italy, where both A4 laser
    printers and MFPs led in terms of number of units sold and revenue
    generated. Based on units sold, Samsungs combined market share for
    monochrome and color laser printers, monochrome and color MFPs, the
    four segments rose from 28.9% in 2008 to 44% in the second quarter of
    2009, making Samsung the dominant brand for printers in Italy. Based on
    share of total revenue in the Italian marketplace, Samsung was first
    across all four types with 35.6%.

    In the Middle East and Africa,
    Samsung Electronics raised its market share for A4 monochrome laser
    MFPs from 25.7% in the first quarter to 37.3% in the second quarter of
    2009. It has maintained its status as the top manufacturer in the
    segment for four years in a row from 2005 through 2008.

    Samsung
    has placed a strategic focus on developing laser printers due to the
    high potential for growth in the segment, which IDC projects will
    outperform inkjet models. The company put a particular emphasis on
    MPFs, securing core technologies such as its patented engine
    structuring and advanced semiconductor solutions to produce a full
    range of products. Most recently, Samsung has begun to diversify its
    product lineup of high speed, mid-to-large scale industrial printers to
    target the large B2B market.