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 user 2009-12-07 at 10:06:58 am Views: 33
  • #23049
    SALES  ?

    New Delhi, Delhi, India,
    Wednesday, December  2009 — Canon India Private Limited, India’s No.1
    Complete Digital Imaging Company today announced its leadership in the
    Laser Printer category in India. The IDC Report pertains to the Third
    Quarter of the Calendar Year 2009 which specifies that Canon holds No. 1
    position in the laser printer category across the nation. The latest
    IDC report of September 2009 pegs Canon’s market share at 41% in the
    single function laser printer category. Over the last 18 months Canon’s
    laser printer business has steadily grown and expanded its reach across
    the nation with its 18 products which has resulted into this milestone
    figure. Canon’s focus on this category resulted in the growth in this
    category from 13% in 2008 to 41% in 2009.

    Mr. Alok Bharadwaj,
    Senior Vice President, Canon India remarked saying, “We are delighted to
    announce our market leadership in the Laser Printer category. At Canon,
    we have been constantly working towards achieving this leadership with
    the help of our product, service and marketing propositions. We are glad
    to finally be the No. 1 Brand in this consistently growing category
    with 41% market share. This year we had largely focused on initiatives
    that would help us to penetrate into tier 2 & 3 markets. As of last
    week, we have penetrated to 340 towns in India which has successfully
    resulted into this milestone. Technology has always been one of our key
    highlights that ensures brand loyalty among our customers. Such
    achievements encourage us to perform better and capture larger market

    2009 has particularly been quite tough on IT and IT
    Peripherals industry in India on account of the impact of global
    slowdown. Overall the laser printer industry shrank 24% in the first
    nine months as per IDC. Alok further added “Canon is the only brand of
    laser printers which have grown over 112% over same period last year”.

    about the milestone Mr. V.P. Sajeevan, Assistant Director, Consumer
    Systems Product Division (CSP), Canon India said, “At Canon we spared no
    efforts to reach out to the key markets and consumers. Our focus has
    always been to educate our partners and customers about Canon’s product
    range and technological advancement. We are elated with this kind of
    response from our nationwide consumers and partners, which has helped us
    take lead in the Laser segment. We attribute this success to all the
    efforts that has gone into developing Canon’s Consumer Systems Product
    division as a strong player in the market. Various campaigns like Print
    City and City Specific campaign, our technically advanced products has
    today culminated into the 41% market share in the laser printer
    category. We aim at sustaining momentum to make each of our product
    categories equally strong in the market.”

    Canon India, with its
    sustained efforts has created a customer base of 350,000 for laser
    printers only, as of September 2009. A leadership position in this
    category establishes Canon as a strong player in the IT peripheral
    division. Canon aims at keeping up the pace and reaching out to its
    target customers to gain further grounds in the Indian IT peripheral
    market. To announce this achievement, Canon is launching a mass media
    campaign across print, online, radio and outdoor alongwith a never
    before attempted, first time in the industry campaign where 1250
    partners across 171 towns will receive a letter from Canon along with
    flowers and chocolates to celebrate this achievement at the same time.

    this has been a great year for the Canon Consumer System Products group
    which has seen a growth of 68% till November 2009 over the same period
    last year. In fact in November 2009, the division recorded its highest
    ever growth at over 90%.

    About Canon Inc

    Canon Inc. is a
    global leader with total revenue of about US$ 45 billion in 2008, in
    photographic and digital imaging solutions. Its global network now
    includes 239 companies, employing some more than 131,352 people. Five
    Technology ‘imaging’ engines of Optical, Electrophotography, Bubble Jet,
    Semiconductor and Display drive Canon’s cutting-edge technology
    products. Canon is the world leader in office automation and digital
    imaging technologies. The company is dedicated to the advancement in
    technology and innovation and commits 10% of its total revenue each year
    to R&D. Canon is ranked 36th on the Best Global Brands for the
    second consecutive year in Business Week’s 100 Best Global Brands 2008
    and 189th on the Fortune Global 500 in year 2008. Canon has consistently
    remained as one of the top 3 global companies to have earned the most
    number of patents over the last decade. Guided by its kyosei philosophy,
    which focuses on “living and working together for the common good”,
    Canon delivers high performance and user-friendly products and solutions
    to improve efficiency both in the office and home environment. More
    information is available on

    Canon in India
    product portfolio extends over a vast variety of photocopiers,
    multi-functional peripherals, fax-machines, inkjet and laser printers,
    scanners, All-in-ones, digital cameras, camcorders , dye sub photo
    printers and multi media projectors, cable ID printers, semi conductors
    and card printers.

    Canon India Pvt. Ltd. is a 100% subsidiary of
    Canon Singapore Pte. Ltd., a world leader in imaging technologies. Set
    up in 1997, Canon India markets over 140 comprehensive range of
    sophisticated contemporary digital imaging. The company today has
    offices in 7 cities, warehouses in 11 cities across India and employs
    over 700 people. Canon has over 300 primary channel partners 13 National
    Retail Chain partners, over 3000 secondary retail points including 270
    National Retail Chain store partners & 33 Canon Care Centers. The
    sales staff saw a 16 % increase over 2008. Canon products are available
    in over 300 towns in India. Overall Canon’s presence is expected to
    increase to 4000 outlets by December 2009.

    Canon India closed
    2008 with revenues of Rs. 665 crores, which marked 31% growth over 2007.
    Overall, Canon expects to touch revenue of 840 crores in 2009.Canon
    India has a Software Development Centre located in Noida as well as a
    design center at Bangalore. Canon India received the CII-EXIM Business
    Excellence Award for Strong commitment to excel.