EPSON DESPERATE FOR SALES,SLASHES PRINTER PRICES IN HALF

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EPSON DESPERATE FOR SALES,SLASHES PRINTER PRICES IN HALF

 user 2009-12-21 at 9:58:35 am Views: 44
  • #23253

    EPSON DESPERATE
    FOR SALES,SLASHES PRINTER PRICES IN HALF

    Latest attempt to stimulate sales through
    aggressive discounting

    Epson has razored up to 50 per cent
    off the price of certain of its AcuLaser and EPL 6200 printers sold
    through the channel.The discount will run from 1 January to 31 March and
    customers must buy the printers from a reseller. The cost saving will
    be passed direct to the channel through the distributor, according to
    Epson.Mark Karsey, business manager at Epson, claimed that Epson’s
    lasers were good quality and easy to use. “By offering channel customers
    up to 50 per cent off the price, we hope that more businesses will
    choose an Epson laser,” he said.

    Epson’s public sector three-year
    warranties and public sector pricing are available in conjunction with
    the new discount. AcuLaser M2000, C1100, CX21N, and EPL-6200/6200N
    series printers are all being offered half-price. The AcuLaser C2800
    series is being offered for 40 per cent less than the current
    price.September figures from IDC point to colour laser multifunction
    devices as the print peripherals category with the best long-term growth
    potential in EMEA. The segment is predicted to grow at 12.1 per cent
    from now until 2013.

    According to the analyst, the sales decline
    experienced by Epson print offerings slowed in the first quarter of 2009
    and the brand edged closer to rivals. The vendor took third place – or
    14.8 per cent – globally, with overall performance well above the number
    one player HP.Its laser share, however, remained at two per cent while
    its share in the fading inkjet market rose four points to 89 per cent
    from the same quarter a year ago.
    http://www.channelweb.co.uk/crn/news/2254810/epson-slashes-january-laser