U.S. FTC SLAPS KODAK OVER FALSE INK CARTRIDGE CLAIMS

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U.S. FTC SLAPS KODAK OVER FALSE INK CARTRIDGE CLAIMS

 user 2009-12-21 at 10:47:17 am Views: 43
  • #23198

    U.S. FEDERAL TRADE COMMISSION SLAPS KODAK OVER FALSE INK CARTRIDGE CLAIMS
    Eastman Kodak to update ad slogan after FTC probe
    ROCHESTER, N.Y. — Eastman Kodak Co. said Thursday that the Federal Trade Commission will allow the company to continue to advertise the ink cost savings associated with its All-in-One inkjet printers, but has recommended Kodak include additional information to clarify the amount of those savings.

    Kodak’s slogan had claimed consumers can save $110 a year on ink costs by using Kodak’s All-in-One inkjet printers. The company has now agreed to add that the $110 in savings depends on a consumer limiting their printing to 1,500 pages a year, or four per day.From now on, Kodak said it would advertise that consumers can, “Save on average $110 per year on ink based on just four pages per day.”

    The FTC has closed its investigation, Kodak said in a statement. The FTC got involved after Kodak competitor Hewlett-Packard Co. complained to the National Advertising Division trade group about the company’s ads.Rochester, N.Y.-based Kodak launched the first of its line of all-in-one printers in 2007 as part of its shift away from traditional photography products. Its printers were priced at a premium to those of rivals, but Kodak aimed to capture consumers’ interest by selling ink at a much lower price.
    http://www.google.com/hostednews/ap/article/ALeqM5glu7CuE93t2qvNgy9ysUR_yl9l3gD9CLB1UO0