U.S. FTC SLAPS KODAK OVER FALSE-INK-CARTRIDGE CLAIMS

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U.S. FTC SLAPS KODAK OVER FALSE-INK-CARTRIDGE CLAIMS

 user 2009-12-21 at 10:49:06 am Views: 86
  • #23095

    U.S. FEDERAL TRADE COMMISSION
    SLAPS KODAK OVER FALSE INK CARTRIDGE CLAIMS

    Eastman Kodak to update ad slogan after FTC probe
    ROCHESTER, N.Y. — Eastman Kodak Co. said Thursday that the
    Federal Trade Commission will allow the company to continue to advertise
    the ink cost savings associated with its All-in-One inkjet printers,
    but has recommended Kodak include additional information to clarify the
    amount of those savings.

    Kodak’s slogan had claimed consumers can
    save $110 a year on ink costs by using Kodak’s All-in-One inkjet
    printers. The company has now agreed to add that the $110 in savings
    depends on a consumer limiting their printing to 1,500 pages a year, or
    four per day.From now on, Kodak said it would advertise that consumers
    can, “Save on average $110 per year on ink based on just four pages per
    day.”

    The FTC has closed its investigation, Kodak said in a
    statement. The FTC got involved after Kodak competitor Hewlett-Packard
    Co. complained to the National Advertising Division trade group about
    the company’s ads.Rochester, N.Y.-based Kodak launched the first of its
    line of all-in-one printers in 2007 as part of its shift away from
    traditional photography products. Its printers were priced at a premium
    to those of rivals, but Kodak aimed to capture consumers’ interest by
    selling ink at a much lower price.

    http://www.google.com/hostednews/ap/article/ALeqM5glu7CuE93t2qvNgy9ysUR_yl9l3gD9CLB1UO0