HP TO SPEND $1B FOR R&D TO STOP COUNTEFEIT INK CARTRIDGES

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HP TO SPEND $1B FOR R&D TO STOP COUNTEFEIT INK CARTRIDGES

 user 2010-01-04 at 10:59:07 am Views: 48
  • #23294

    HP TO SPEND $1Billion ON RESEARCH AND DEVELOPMENT  TO STOP COUNTEFEIT INK CARTRIDGES 
    With a budget of 4 billion dollars a year / Nearly 1 billion for ink cartridges
    Between 2005 and 2008, Hewlett Packard (HP) has seized fake goods valued at over $ 795 million. And because investment in research and development of manufacturers is approximately 4 billion dollars a year, it intends to further strengthen its efforts to combat counterfeiting. Today, as the management of HP Africa presents itself as one of the most important platforms of counterfeit products. 2009 alone, over 320,000 counterfeit goods were seized on the African market. Note that most decision was made in Egypt with more than 277,000 pieces.

    Thus, the “HP Technology Road Show”, dedicated to the presentation of new printing solutions and digital imaging, which was held December 9 in El Jadida, was the opportunity to Tonia Rose, the expert anti HP-counterfeiting for the EMEA (Europe, Middle East and Africa) to highlight advances in anti-counterfeiting. “The phenomenon affects mainly HP software products, including ink cartridges, which are the subject of the largest volumes of counterfeiting,” says Rose. Typically, the counterfeiters pack counterfeit cartridges in boxes identical to those of HP, or they recycle cans Original HP used. This difference leads to a small or virtually zero between the original and the fake-level packaging. As a result, actions are undertaken in different target countries, notably through education campaigns, but also training modules for the benefit of customs authorities and police. HP is also involved in distribution channels with clauses signed with these partners. This allows him to inspect the stocks of retailers. This has already affected nearly 2,000 partners in EMEA. Regarding Morocco, checks should continue until 2010.

    But beyond the “operations punch” the U.S. firm put more on his cell R & D to reduce counterfeiting. According to Amr Hassan, General Manager HP IPG (imaging and digital printing) Africa, “nearly a quarter of R & D, 1 billion dollars is dedicated to ink cartridges. However, the characteristics of the African market, including living standards, mean that this practice is hard to eradicate: it is “live” thousands of families. On the other, due to lack of profits for manufacturers, counterfeiting is causing the loss of 200,000 jobs.
    http://www.leconomiste.com/article.html?a=97340