HP TO SPEND $1B ON R&D TO STOP COUNTERFEIT INK CARTRIDGES

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HP TO SPEND $1B ON R&D TO STOP COUNTERFEIT INK CARTRIDGES

 user 2010-01-04 at 11:00:26 am Views: 47
  • #23138

    HP TO SPEND
    $1Billion ON RESEARCH AND DEVELOPMENT  TO STOP COUNTEFEIT INK
    CARTRIDGES 

    With a budget of 4
    billion dollars a year / Nearly 1 billion for ink cartridges

    Between
    2005 and 2008, Hewlett Packard (HP) has seized fake goods valued at
    over $ 795 million. And because investment in research and development
    of manufacturers is approximately 4 billion dollars a year, it intends
    to further strengthen its efforts to combat counterfeiting. Today, as
    the management of HP Africa presents itself as one of the most important
    platforms of counterfeit products. 2009 alone, over 320,000 counterfeit
    goods were seized on the African market. Note that most decision was
    made in Egypt with more than 277,000 pieces.

    Thus, the “HP
    Technology Road Show”, dedicated to the presentation of new printing
    solutions and digital imaging, which was held December 9 in El Jadida,
    was the opportunity to Tonia Rose, the expert anti HP-counterfeiting for
    the EMEA (Europe, Middle East and Africa) to highlight advances in
    anti-counterfeiting. “The phenomenon affects mainly HP software
    products, including ink cartridges, which are the subject of the largest
    volumes of counterfeiting,” says Rose. Typically, the counterfeiters
    pack counterfeit cartridges in boxes identical to those of HP, or they
    recycle cans Original HP used. This difference leads to a small or
    virtually zero between the original and the fake-level packaging. As a
    result, actions are undertaken in different target countries, notably
    through education campaigns, but also training modules for the benefit
    of customs authorities and police. HP is also involved in distribution
    channels with clauses signed with these partners. This allows him to
    inspect the stocks of retailers. This has already affected nearly 2,000
    partners in EMEA. Regarding Morocco, checks should continue until 2010.

    But
    beyond the “operations punch” the U.S. firm put more on his cell R
    & D to reduce counterfeiting. According to Amr Hassan, General
    Manager HP IPG (imaging and digital printing) Africa, “nearly a quarter
    of R & D, 1 billion dollars is dedicated to ink cartridges. However,
    the characteristics of the African market, including living standards,
    mean that this practice is hard to eradicate: it is “live” thousands of
    families. On the other, due to lack of profits for manufacturers,
    counterfeiting is causing the loss of 200,000 jobs.
    http://www.leconomiste.com/article.html?a=97340