HP CUTS A THIRD OF IT'S GOLD PARTNERS IN THE PAST MONTH

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HP CUTS A THIRD OF IT'S GOLD PARTNERS IN THE PAST MONTH

 user 2010-02-08 at 10:49:59 am Views: 42
  • #23674

    http://www.theinquirer.net/inquirer/news/1590207/hp-culls-gold-partners
    HP CUTS A THIRD OF IT’S GOLD PARTNERS IN THE PAST MONTH
    HP has cut a third of its top tier Gold partners in the past month.
    The drop in numbers came as the vendor cut channel organisation costs in order to bolster its balance sheet. With fewer Gold partners it needs to employ fewer people to oversee these accounts. Other explanations include a rise in the sales threshold required to achieve Gold partner status along with a drop in sales suffered by many of its resellers due to the recent economic climate.

    According to a couple of industry insiders interviewed by Microscope, the cut was seen as a good thing in order to keep the HP old boys club as exclusive as possible. HP however says that some resellers chose not to re-accredit, which would suggest that some weren’t getting what they had hoped for out of HP’s partner programme. Many vendors have similar programs that try and boost the marketing ability and brand credibility of their resellers.The question for HP is how many of those former channel partners who jumped ship or it pushed overboard will realign themselves with other vendors’ sales programmes and peddle their equipment preferentially.