WHAT ARE THE CHINESE PRINTING ?
WHAT ARE THE CHINESE PRINTING ?
2010-03-01 at 11:31:46 am #23559
WHAT ARE THE CHINESE PRINTING ?
In June 2009, Lyra analysts conducted a survey of 1,280 businesses in China from six different industries, including manufacturing, government, services, education, transportation/distribution, and banks/insurance/securities. The findings were described in Lyra’s 2009 China Business Market Demand Study, and this article provides some of the study’s data points.Want more information on the Chinese consumables market? Don’t miss Recharger and Lyra’s China Forum: Analyzing Global Imaging Supplies Trends. This full-day frontrunner to ReChina Asia Expo will take place Tuesday, Dec. 1, 2009, in Shanghai. Find our more information and register here.
Printer brand preference
HP is the most popular printer brand in China. More than one-half of companies in all six industry categories reported that they own HP printers. Canon and Epson are the second- and third-most popular printer brands, with close to one-half of the companies surveyed claiming to own those brands. Lenovo, Samsung, and Sharp form the second tier of popular brands. More than 20 percent of respondents reported owning these three brands. Other brands that were selected by more than 10 percent of the companies surveyed include Dell (17 percent), Panasonic (17 percent), Toshiba (13 percent), Brother (11 percent), Ricoh (11 percent), and Xerox/Fuji Xerox (11 percent). See Figure 1.The government sector appears to have the strongest preference for the HP brand. Fuji Xerox is among the top six brands in the transportation industry and the top seven brands in the banking and government sectors, though it has a lower standing in other industries and in the total sample. In general, however, brand popularity within each industry follows the same order found in the entire sample.
An overwhelming 84 percent and 81 percent of surveyed companies own inkjet and monochrome laser technologies, respectively. Seventy-three percent report that they have color laser devices in use as well. Companies in the transportation sector use all three technologies the most among all the industries surveyed. Companies in the government sector appear less likely to use inkjet printers and are more likely to use monochrome laser printers, while companies in the service sector do not use monochrome laser technology as much compared with companies in the other industries. Many companies, regardless of industry type, actively use all three technologies.
What are Chinese businesses printing?
Spreadsheets and charts comprise the number one application among Chinese business users. An overwhelming 85 percent of users said they print these documents often or very often. Text documents comprise the second-highest rated application. Almost four out of five business users print text documents frequently. Moving down the scale, brochures (43 percent), e-mails (40 percent), slide presentations (35 percent), Web pages (27 percent), and high-resolution photos (25 percent) are the next most popular printing applications. By industry type, users in the government and education sectors print more text documents than spreadsheets and charts. Users in the transportation, banking, and service industries are more likely to print brochures compared with users in other industries.
Color printing in the office
We asked Chinese office printer users who print in color where they print their color documents. We then offered them a series of responses from which to choose: printing color documents in-house only; a combination of printing color in-house and using an outside print service; or exclusively using an outside print service. Most respondents use an in-house office color device to print color documents. Forty-three percent of respondents said they use this method to produce color pages. Using an office printer or an outside print service is the second most popular method, with 28 percent of respondents citing this choice. Another 14 percent use only an outside print service to print their color documents.About 13 percent of the surveyed companies do not print color documents at all. Ten percent of these companies said they do not print in color because they have no need for it, while 3 percent said they do not have the resources. The education industry is least likely to print color documents in the office compared with other industries. The transportation industry is most likely to use a combination of in-house and outside print services to generate color, but it is least likely to use an outside service alone for that purpose.
On average, each Chinese company bought 57 black, 24 single-color, and 24 tricolor ink cartridges in the 12 months before the survey was conducted. The median figures provide much lower volumes — 15 black, six single-color, and five tricolor cartridges, which means 50 percent of respondent companies purchased more cartridges than the volumes listed above, while 50 percent purchased fewer. The manufacturing and banking industries appear to be heavier users of black ink cartridges. Companies in these sectors purchased 65 and 59 black cartridges, respectively, compared with about 40 in other industries.Fifty-five percent of respondents said that their companies use OEM ink cartridges, while 20 percent said their companies use refill kits and another 20 percent use aftermarket cartridges. The rest were not sure if their company uses OEM or aftermarket supplies. The combined 40 percent of respondents who said that they use aftermarket supplies suggests that aftermarket manufacturers have gained market share in China in the past three years. A 2006 survey that Lyra conducted found that only 15 percent of Chinese companies used aftermarket cartridges.Slightly more than one-half of respondents said that their companies use OEM toner cartridges, while about one-quarter use refill kits or bottled toner, and another one in five companies use aftermarket toner cartridges. Combining the companies that use refill kits with those that use aftermarket cartridges shows that 44 percent of the Chinese companies surveyed use aftermarket toner supplies. This finding is quite similar to the results regarding aftermarket ink supplies discussed above, and suggests that aftermarket supplies have penetrated about one-half of Chinese businesses.
Find out more about the Chinese market in Lyra’s China Business Market Demand Study. This study is now available at http://www.lyra.com. The study is in PowerPoint format and includes 223 slides, more than 60 figures, and comparisons with findings from the 2006 study, which highlights market trends. Call Sandy Tobin at 617-454-2612 for more information about this report