WHAT ARE THE CHINESE PRINTING ?
WHAT ARE THE CHINESE PRINTING ?
2010-03-01 at 11:32:31 am #23767
WHAT ARE THE CHINESE PRINTING ?
In June 2009, Lyra analysts conducted a survey of 1,280
businesses in China from six different industries, including
manufacturing, government, services, education,
transportation/distribution, and banks/insurance/securities. The
findings were described in Lyra’s 2009 China Business Market Demand
Study, and this article provides some of the study’s data points.Want
more information on the Chinese consumables market? Don’t miss Recharger
and Lyra’s China Forum: Analyzing Global Imaging Supplies Trends. This
full-day frontrunner to ReChina Asia Expo will take place Tuesday, Dec.
1, 2009, in Shanghai. Find our more information and register here.
HP is the most popular printer brand in China.
More than one-half of companies in all six industry categories reported
that they own HP printers. Canon and Epson are the second- and
third-most popular printer brands, with close to one-half of the
companies surveyed claiming to own those brands. Lenovo, Samsung, and
Sharp form the second tier of popular brands. More than 20 percent of
respondents reported owning these three brands. Other brands that were
selected by more than 10 percent of the companies surveyed include Dell
(17 percent), Panasonic (17 percent), Toshiba (13 percent), Brother (11
percent), Ricoh (11 percent), and Xerox/Fuji Xerox (11 percent). See
Figure 1.The government sector appears to have the strongest preference
for the HP brand. Fuji Xerox is among the top six brands in the
transportation industry and the top seven brands in the banking and
government sectors, though it has a lower standing in other industries
and in the total sample. In general, however, brand popularity within
each industry follows the same order found in the entire sample.
An overwhelming 84 percent and 81 percent of surveyed
companies own inkjet and monochrome laser technologies, respectively.
Seventy-three percent report that they have color laser devices in use
as well. Companies in the transportation sector use all three
technologies the most among all the industries surveyed. Companies in
the government sector appear less likely to use inkjet printers and are
more likely to use monochrome laser printers, while companies in the
service sector do not use monochrome laser technology as much compared
with companies in the other industries. Many companies, regardless of
industry type, actively use all three technologies.
Chinese businesses printing?
Spreadsheets and charts comprise the
number one application among Chinese business users. An overwhelming 85
percent of users said they print these documents often or very often.
Text documents comprise the second-highest rated application. Almost
four out of five business users print text documents frequently. Moving
down the scale, brochures (43 percent), e-mails (40 percent), slide
presentations (35 percent), Web pages (27 percent), and high-resolution
photos (25 percent) are the next most popular printing applications. By
industry type, users in the government and education sectors print more
text documents than spreadsheets and charts. Users in the
transportation, banking, and service industries are more likely to print
brochures compared with users in other industries.
printing in the office
We asked Chinese office printer users who
print in color where they print their color documents. We then offered
them a series of responses from which to choose: printing color
documents in-house only; a combination of printing color in-house and
using an outside print service; or exclusively using an outside print
service. Most respondents use an in-house office color device to print
color documents. Forty-three percent of respondents said they use this
method to produce color pages. Using an office printer or an outside
print service is the second most popular method, with 28 percent of
respondents citing this choice. Another 14 percent use only an outside
print service to print their color documents.About 13 percent of the
surveyed companies do not print color documents at all. Ten percent of
these companies said they do not print in color because they have no
need for it, while 3 percent said they do not have the resources. The
education industry is least likely to print color documents in the
office compared with other industries. The transportation industry is
most likely to use a combination of in-house and outside print services
to generate color, but it is least likely to use an outside service
alone for that purpose.
On average, each
Chinese company bought 57 black, 24 single-color, and 24 tricolor ink
cartridges in the 12 months before the survey was conducted. The median
figures provide much lower volumes — 15 black, six single-color, and
five tricolor cartridges, which means 50 percent of respondent companies
purchased more cartridges than the volumes listed above, while 50
percent purchased fewer. The manufacturing and banking industries appear
to be heavier users of black ink cartridges. Companies in these sectors
purchased 65 and 59 black cartridges, respectively, compared with about
40 in other industries.Fifty-five percent of respondents said that
their companies use OEM ink cartridges, while 20 percent said their
companies use refill kits and another 20 percent use aftermarket
cartridges. The rest were not sure if their company uses OEM or
aftermarket supplies. The combined 40 percent of respondents who said
that they use aftermarket supplies suggests that aftermarket
manufacturers have gained market share in China in the past three years.
A 2006 survey that Lyra conducted found that only 15 percent of Chinese
companies used aftermarket cartridges.Slightly more than one-half of
respondents said that their companies use OEM toner cartridges, while
about one-quarter use refill kits or bottled toner, and another one in
five companies use aftermarket toner cartridges. Combining the companies
that use refill kits with those that use aftermarket cartridges shows
that 44 percent of the Chinese companies surveyed use aftermarket toner
supplies. This finding is quite similar to the results regarding
aftermarket ink supplies discussed above, and suggests that aftermarket
supplies have penetrated about one-half of Chinese businesses.
out more about the Chinese market in Lyra’s China Business Market
Demand Study. This study is now available at http://www.lyra.com. The study is
in PowerPoint format and includes 223 slides, more than 60 figures, and
comparisons with findings from the 2006 study, which highlights market
trends. Call Sandy Tobin at 617-454-2612 for more information about this