OH BROTHER , WHERE ART THOU SAVING ?

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OH BROTHER , WHERE ART THOU SAVING ?

 user 2010-03-08 at 1:46:06 pm Views: 43
  • #23703

    http://www.current.com.au/2010/03/01/article/Oh-Brother-where-art-thou-value/IPQHLSERJT.html
    OH BROTHER ,WHERE ART THOU
    SAVING ?

    GOLD COAST, QUEENSLAND
    AUSTRALIA: A strategic move towards premium models, especially in the
    laser segment, has strengthened home office specialists Brother, placing
    them in the number one position for this category, according to
    marketing manager Heidi Webster.Currently in Queensland promoting its
    home office solutions, Brother has differentiated itself from its rivals
    by focusing on laser and LED print technology, rather than inkjet,
    which it claims is more reliable and provides better value for consumers
    in the long run. In the case of LED printing, Webster said this was the
    most environmentally responsible method of printing.

    Because
    laser printers have a higher sales price, retailers can move away from
    the loss leader model. Brother technology expert Stephen Bennett said
    that in general use, it can be two years before a consumer needs to
    purchase new toner for these printers.Qualifying consumer needs is a key
    part of the process, with Bennett saying those who have high print
    demands should be directed towards laser. For those printing up to
    around 300 pages per week, LED is the best solution. Where inkjet is
    best for colour image printing, as it provides a brighter and bolder
    finished product. Webster said Brother was currently number four in
    inkjet printing.

    This might be explained by Brother’s retail
    presence, which currently does not include key Narta members JB Hi-Fi
    and Bing Lee. Webster said she hoped this situation would change in the
    future.As a way of promoting LED printing environmental credentials,
    Brother has entered into an agreement with conservation group Earth
    Watch. A portion of the profits from the sales of Brother LED printers
    is forwarded to Earth Watch, which is then used for research into the
    behavioural patterns of threatened species.