UK: HP V.P. SAYS LASERJET DROUGHT WILL BE OVER BY SUMMER

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UK: HP V.P. SAYS LASERJET DROUGHT WILL BE OVER BY SUMMER

 user 2010-03-29 at 11:23:51 am Views: 48
  • #23596
    http://www.computerweekly.com/Articles/2010/03/26/240735/Laserjet-drought-will-be-over-by-summer-says-HP.htm
    UK: HP V.P. SAYS LASERJET DROUGHT WILL BE
    OVER BY SUMMER

    The UK head of HP’s printer
    division expects the LaserJet drought to be all-but-over by the summer,
    almost a year after it first emerged.At the same time HP is working on a
    blueprint to improve forecasting to prevent future shortages.Norman
    Richardson, HP UK and Ireland vice president for the Imaging and
    Printing Group (IPG), said the “unprecedented” downturn in the industry
    had forced it to “make some big calls” about production capacity.”As we
    ramped down things started to pick up,” he said.It has re-opened some
    production lines and plans to crank up more.”Availability will certainly
    be much better through Q3 and I’d expect that by Q4 you’d see us get
    back to a much higher level than before,” said Richardson.

    He
    insisted that contrary to speculation, HP remained committed to the
    laser business and had not prioritised supply to its direct managed
    print services sales team.One lesson the vendor appears to have learnt
    is the need to better forecast market demand through channel
    partners.”The demand forecasting process never needed to be as good as
    it needs to be now, things were different then and that differing world
    required less depth and connection on the forecasting,” said
    Richardson.”We are already starting the process to get the right demand
    signals going back into our manufacturing forecasts; account by account
    forecasting by SKU. People may not like that but in this world that is
    the level of detail we need,” he said.The laser shortages have presented
    partners with a significant challenge since last summer and will be
    willing to work closely with HP to resolve the issues but one warned
    “entry level products are difficult to forecast a long way
    out.”Richardson said he wanted to “thank the channel for its continued
    support” during these times of great shortage.