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 user 2010-04-05 at 10:28:39 am Views: 44
  • #23721

    In an
    effort to expand deeper into the printer market, Dell has released eight
    new printer models that will compete against the likes of
    Hewlett-Packard, Xerox and Samsung. The new Dell printers offer a range
    of features, including touch-screen displays, and Dell plans to target
    specific markets with its printers, including the health care and
    education fields.

    Dell is launching eight new black-and-white
    printers, including several multifunction models, which target a range
    of businesses from large enterprise to small companies to specialized
    users in the health care, legal and education fields.The eight new Dell
    printers, which are available March 30, represent the next step Dell is
    taking in revamping its printer portfolio to better compete with
    Hewlett-Packard and Xerox in the enterprise market and against smaller
    players, such as Samsung and Brother, in the SMB (small and midsized
    business) markets.
    In 2008, Dell began revamping its printer
    portfolio to better compete against HP. Now, Dell has more than 25
    printer models, including black-and-white offerings, color printers and
    multifunction machines. The prices range from $119 on the low end to
    $3,319 on the high end.

    While Dell has expanded its offerings
    during the last two years, Donald Heath, a senior product manager in
    company’s Printing and Imaging division, said Dell is focused on
    offering IT managers a way to save 20 to 30 percent in printing costs.
    With the economy still sluggish, Heath said IT managers are looking for a
    way to save money in one area and move that cash to a more critical
    area, such as data storage and critical infrastructure.

    For a
    look at wireless printers, please click here

    the downturn in the economy, everyone in IT has to come back to the
    drawing board,” said Heath. “Where do we save money? In most IT staffs,
    printers probably don’t even make the Top 10. Where we felt like we can
    add value as a company is if we can save you 20 to 30 percent on a
    product line, especially something that you’re not that interested in,
    you can take that same amount of money and go spend it on unified
    communications, the new SAN, the line of business applications—all the
    stuff that you are worried about and it makes sense.”

    For IT
    departments, Dell is also looking to expand its line of multifunction
    printers to allow IT administrators to consolidate older machines and
    other peripherals—fax machines, for example—which can save money, offer
    more security and streamline the business.

    Dell offers three-year
    warranties with its printers, and the product lifecycle ranges from
    three to five years. In addition, Dell has built embedded technology
    into the framework of many of its printers, especially the ones that
    offer touch screens, to meet the needs of specialty markets, such as
    health care and education. (With the passage of federal health care
    legislation in March, many IT firms are revamping their products to meet
    what many believe will be a growing need for health care-specific

    “Several printers that we offer are equipped to handle
    EMR [electronic medical record] systems,” said Heath.  

    eight new Dell systems are designated with either an “n,” which means
    the printer offers a built-in network card, or a “d,” which means the
    printer can handle double-sided printing. The new offerings include:

    * The Dell 1130, which handles 19 pages per minute (ppm), and the Dell
    1130n, which handles 24 ppm. The Dell 1130 costs $119, while the 1130n
    costs $179.

        * The Dell 3333dn, which costs $999 and handles
    40 ppm, and the Dell 3335dn, which costs $1,299 and handles 40 ppm. Both
    machines allow for print, scan and copy functionality.

        * The
    Dell 5230n, which costs $899 and handles 45 ppm, and the Dell 5230dn,
    which costs $999 and also handles 45 ppm.

        * The Dell 5530dn,
    which handles 55 ppm and costs $1,929.

        * The Dell 5535dn,
    which handles 55 ppm and costs $3,319. This machine also offers print,
    scan, copy and fax functionality.

    All eight Dell printers are
    immediately now.